Rebecca Black Stars in Bold New E.l.f. Campaign

E.l.f. Cosmetics has launched an exciting new campaign featuring the incredibly talented Rebecca Black. This Rebecca Black E.l.f. campaign promotes the brand’s innovative Halo Glow Liquid Filter.
The campaign takes a playful, comedic twist that disrupts traditional beauty ads, showcasing both humor and beauty.

A Hilarious Twist with Rebecca Black

The Rebecca Black E.l.f. campaign features the multi-talented artist as “The Many-Trick Pony,” a talking horse.
In the clever ad, Rebecca Black voices the horse, adding humor and charm to the commercial.
The campaign humorously challenges beauty ad norms and emphasizes Halo Glow Liquid Filter’s versatile uses.

Celebrating Versatility and Self-Expression

Rebecca Black, known for her viral hit “Friday,” is the perfect fit for a campaign about reinvention and versatility.
The Halo Glow Liquid Filter is designed to be used in many ways: as a base, highlighter, or on its own for a filter-like finish.
E.l.f. Cosmetics embraces the idea of self-expression, highlighting the power of doing it all, just like “The Many-Trick Pony.”
Kory Marchisotto, Chief Marketing Officer at E.l.f. Beauty, said the campaign encourages bold truths and shines a light on the product’s numerous uses.

The Campaign’s Bold Digital Reach

The Rebecca Black E.l.f. campaign is live across multiple digital platforms, including Hulu, Amazon, Peacock, and Tubi.
The campaign also extends to social media, reaching beauty lovers across the U.S., U.K., and Canada.
Creative agency Mischief partnered with E.l.f. to create a campaign full of personality and humor that challenges conventional beauty marketing.

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