Makeup & Cosmetic
Revlon Partners With Guy Fieri to Launch Wing-Inspired ‘Flavortown’ Lip Balm
Revlon Flavortown Lip Balm Celebrates Flavor, Fun, and Lipstick in One Bold Launch
Food and beauty have officially collided, and Revlon Flavortown Lip Balm leads the flavorful way into a playful, daring collab.
A Tasty Launch on a Flavorful Double Holiday
National Chicken Wing Day and National Lipstick Day fell on the same date this year, sparking Revlon’s most creative launch yet.
The beauty giant teamed up with Guy Fieri, the “Mayor of Flavortown,” to launch a wing-inspired lip balm called Revlon Flavortown Lip Balm.
Revlon used this fun coincidence to merge indulgent food vibes with high-shine beauty in a standout limited-edition release.
Priced at $10.49, the balm is part of the Super Lustrous Glass Shine line, a fan-favorite rereleased in December 2024.
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Guy Fieri Brings Flavor to the Makeup Aisle
Guy Fieri is known for bold flavors, bold statements, and now, bold beauty collaborations.
Inspired by his O.G. Buffalo Sauce, the balm features a coral shade with a glassy, nonsticky finish.
However, despite the food-themed concept, the product itself is actually flavorless and highly wearable.
It contains aloe, hyaluronic acid, and rose quartz—ingredients known for hydration and smooth application.
Moreover, the balm is buildable, offering subtle color that works for any occasion or style preference.
The Meaning Behind the Flavortown Name
“Flavortown” is Fieri’s signature phrase from Diners, Drive-Ins and Dives, now reimagined for the beauty world.
This collaboration celebrates joy, boldness, and a love for self-expression in unexpected and exciting ways.
According to Revlon, it’s not just about style but about fun and fearless individuality that makes beauty approachable.
Revlon Flavortown Lip Balm is a reminder that lipstick can be as daring as the flavors you crave.
Special Extras and In-Person Activations
To celebrate, Revlon launched in-person activations in Times Square and Bryant Park near Fieri’s Chicken Guy restaurant.
Each balm includes a playful sticker pack, enhancing the collectible appeal of the product.
Exclusively available at http://Revlon.com through Tuesday, this balm is limited, so fans should act quickly to grab theirs.
In addition, out-of-home advertising across New York City highlights the fun and flavor of this unique campaign.
Revlon Reinvents Glamour Post-Bankruptcy
This launch follows Michelle Peluso’s appointment as Revlon’s CEO and the brand’s exit from Chapter 11 bankruptcy.
With this partnership, Revlon positions itself as fun, fearless, and always glam—not a “no-makeup” kind of brand.
According to Peluso, this is part of a broader three-year strategy to reclaim Revlon’s space in beauty storytelling.
The Revlon Flavortown Lip Balm marks the beginning of a new era for both beauty lovers and foodies alike.
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