RoC Skincare Empowered Aging: Revolutionizing Skin Health and Longevity

RoC Skincare continues to lead the beauty industry by championing a positive and science-driven approach to aging. The brand’s mission revolves around RoC Skincare Empowered Aging, blending expert education, innovative skincare technology, and new research. This initiative encourages women to embrace aging with confidence and care for their skin’s long-term vitality.

Advancing Research and Education for Aging with Confidence

With its Empowered Aging campaign, RoC Skincare offers groundbreaking research on how women perceive aging. The brand partners with experts to provide education that helps women make smart skincare decisions. Through this initiative, RoC introduces the Longevity Council, a panel of specialists guiding the brand’s future direction.

This council includes prominent experts shaping the future of aging and wellness:

• Allie Egan, Founder of Veracity
• Chris Mirabile, Founder & CEO of NOVOS and Member of the Longevity Biotechnology Association
• Florence Comite MD, CEO & Founder of Comite Center for Precision Medicine & Healthy Longevity
• Dr. Jeanine Downie, MD, Board Certified Dermatology, Image Dermatology PC
• Professor John M Sedivy, PhD, Director of the Brown University Center on the Biology of Aging
• Yasmine Cheyenne, Self Healing Expert, Author, & Wellness Coach for Today Show’s “Start Today”

Additionally, RoC has launched a research fund benefiting Brown University’s Center on the Biology of Aging. These steps reinforce the brand’s dedication to empowering aging with science and optimism.

RoC Skincare Empowered Aging: Real Results and Holistic Care

A key part of the campaign involves a study using Visia Skin imaging to measure changes in apparent eye age. Eight women tested RoC’s Line Smoothing Eye Cream over eight weeks, showing visible improvements. This effort highlights the eyes as an important indicator of vitality and self-perception.

Moreover, RoC’s partnership with the SeekHer Foundation strengthens its focus on women’s mental health during aging. Monica Mo, founder of SeekHer, emphasizes how this collaboration fosters supportive communities and meaningful personal growth. Together, these efforts reflect RoC’s holistic view of empowered aging.

Looking Ahead: Supporting Women Through Every Stage of Life

RoC Skincare’s Empowered Aging initiative equips women with resources for proactive skincare and wellness choices. Hillary Hutcheson, RoC’s Chief Marketing Officer, explains the brand’s commitment to optimism and clinically proven efficacy. The goal remains to support women as they age gracefully while maintaining vitality inside and out.

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