Rodan + Fields Unveils Love What You See Skincare Campaign

Rodan + Fields, founded by dermatologists Katie Rodan and Kathy Fields, launches its first multimedia skincare campaign. It celebrates personal evolution through experiences, lessons, and visibly transformed skin. Furthermore, this initiative reflects the brand’s science-backed approach, addressing real concerns from acne to hormone-related changes.

Science-Backed Formulas Meet Emotional Storytelling

Rodan + Fields combines dermatologist-developed formulas with compelling narratives to deepen the beauty conversation. The skincare campaign highlights products designed to support women from their first pimple to menopausal dryness. Moreover, it reinforces R+F’s commitment to visible results, rooted in extensive clinical trials and proprietary technologies.

Rodan Fields Skincare Campaign: Love What You See

Rodan Fields Skincare Campaign “Love What You See” marks a pivotal brand moment. It reintroduces R+F via an omnichannel, affiliate-fueled business model and new Ulta Beauty retail presence. Additionally, the campaign invites women to embrace their full journeys—pivots, progress, and growth, not just polished moments.

A Platform for Self-Celebration and Confidence

Anncy Rowe, Chief Commercial Officer, explains the campaign flips self-criticism into self-acceptance. “Your skin tells your story,” she says. Furthermore, research shows women grow more self-critical over time. However, Love What You See encourages them to redefine confidence on their own terms.

360° Campaign Touchpoints Engage Every Consumer

Rodan + Fields deploys a robust media mix for this initiative:

• CTV and YouTube ads that showcase real transformations.
• Spotify audio spots with affirming messaging.
• Influencer partnerships to drive authentic conversations.
• Dermatologist-led social content integrated with Hearst publications.

Every touchpoint reflects the brand’s emotional and scientific pillars, meeting women wherever they explore skincare.

Immersive Pop-Up Experience in SoHo

To bring the campaign to life, R+F partners with La La Kind Café for a one-day pop-up on May 29, 2025. Guests will enjoy custom coffee drinks wrapped in positive affirmations and interactive mirrors prompting self-reflection. Moreover, R+F’s Dermatologist Advisory Board offers personalized consultations rooted in science.

François, Founder of La La Kind Café, adds, “This campaign aligns perfectly with our kindness mission.” The experience blends sanctuary and celebration, encouraging guests to honor their unique journeys.

Why Love What You See Resonates

This Rodan Fields Skincare Campaign resonates because it balances clinical credibility with genuine storytelling. Women witness real results and connect emotionally with the brand’s message. Plus, expanding into Ulta Beauty makes these dermatologist-developed solutions more accessible than ever.

Supporting Women at Every Stage

From teenage acne to age-related discoloration, R+F offers targeted regimens. Its formulas address uneven tone, dryness, wrinkles, and more. Consequently, women feel supported throughout each phase, fostering long-term loyalty and empowerment.

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