Salicylic Acid has been revealed as the most searched for skincare ingredient of 2024, according to recent data from digital marketing agency Foundation. With an impressive 60,500 average monthly searches, this acne-fighting powerhouse underscores a growing consumer preference for scientifically proven, results-driven skincare solutions.
Salicylic Acid Revealed as the Most Searched Skincare Ingredient highlights the shift toward more informed skincare choices among consumers, who are becoming increasingly knowledgeable about effective ingredients. Olivia Ford, Head of Performance at Foundation, pointed out that since the pandemic, consumers have become more educated about ingredients and their benefits. “People are more aware of what works, and salicylic acid’s popularity proves how educated consumers have become in choosing clinically backed products,” she said.
Salicylic acid, known for its ability to target acne, reduce inflammation, and unclog pores, has solidified its place as a go-to ingredient for clearer, smoother skin. The exfoliating properties of salicylic acid make it particularly effective in brightening the complexion, leading many skincare brands to highlight its benefits. As a result, the ingredient has seen a surge in searches, further cementing its importance in modern skincare routines.
Following closely behind, Salicylic Acid Revealed as the Most Searched Skincare Ingredient was retinol and its derivatives, which took the second spot with 49,500 average monthly searches. Popular for addressing fine lines, wrinkles, and pigmentation, retinol continues to be a favorite among skincare enthusiasts. However, in contrast to salicylic acid, which remains a staple for acne care, retinol is often touted as a comprehensive anti-aging solution.
Meanwhile, other key ingredients have also gained traction. Hyaluronic acid matched retinol in search volume but experienced an 18% year-on-year decline, which Foundation attributed to shifting consumer priorities. On the other hand, glycolic acid and peptides saw a significant rise in interest, with increases of 22% and 22.3%, respectively, highlighting a growing demand for exfoliating and rejuvenating skincare treatments.
The data also underscores how platforms like TikTok and Instagram are playing a vital role in educating consumers. “Social media has been instrumental in demystifying skincare jargon and helping users make informed choices,” noted Foundation. With a more informed and discerning audience, the search data shows that consumers are increasingly seeking ingredients with proven efficacy—like salicylic acid.
