Shiseido partners with NTT – a Japanese tech company to develop ‘remote haptic’ formulations.

**Intro: Shiseido and NTT have announced a collaborative research project to create groundbreaking technology that allows users to experience the sensation of cosmetics through visual and auditory cues, simulating a haptic effect.

Japanese beauty brand Shiseido has launched a groundbreaking research project in collaboration with telecoms giant NTTto develop “remote haptic” technology, allowing consumers to experience the tactile sensation of cosmetics from afar. This innovative partnership aims to create new opportunities for customers to engage with beauty products where physical interaction, such as touching or testing in stores, may not be possible, particularly in online shopping environments.

The Shiseido partners with NTT to develop ‘remote haptic’ formulations initiative will explore the tactile sensations that occur when consumers interact with cosmetic formulations. By analyzing these sensations from multiple sensory perspectives, the project seeks to develop a sensory interface that can replicate the tactile feel of beauty products remotely.

Courtesy of Shiseido

Shiseido brings its expertise in understanding the perceptual mechanisms behind the tactile sensations of skin and cosmetic formulations that provide a pleasurable experience. Meanwhile, NTT will contribute its cutting-edge contactless technology, which uses lighting systems to transmit textures and replicate the tactile sensations of objects through optical illusions.

Shiseido partners with NTT to develop ‘remote haptic’ formulations is expected to redefine beauty experiences by enabling sensory communication in a digital world. Shiseido‘s Chief Technology Officer, Yosuke Tojo, expressed optimism about the collaboration, stating, “We believe that this joint research will lead to the creation of new beauty experiences through sensory communication. We hope this innovation will also address feelings of isolation while fulfilling consumers’ needs in an increasingly digital and convenient society.”