Sky Marketing Acquires Prima: Expanding Its Presence in the CBD Market

Sky Marketing has recently acquired CBD beauty and wellness brand Prima, marking a significant move in the CBD skincare and body care markets. This acquisition diversifies Sky Marketing’s portfolio and strengthens its position in the growing CBD sector. The company previously focused on cannabis edibles, inhalables, and topicals with brands like Hometown Hero and Orca.

Sky Marketing Acquires Prima to Expand CBD Portfolio

With the acquisition of Prima, Sky Marketing takes a bold step into the CBD beauty and wellness market. Olivia Le Meur, COO of Sky Marketing, expressed excitement, stating, “Prima fills an important void in our portfolio by offering the highest quality skincare and body care we’ve ever seen in the CBD industry.” This acquisition is part of Sky Marketing’s strategy to diversify and expand its reach in this competitive market.

Prima’s Struggles and Sky Marketing’s Vision for the Future

Prima faced challenges starting in late 2022, including a failed acquisition attempt and management changes. Despite these setbacks, Sky Marketing sees great potential in Prima’s foundation. The company plans to revitalize the brand and grow its community, bringing Prima back into the spotlight.

Christopher Gavigan, co-founder of The Honest Co., initially launched Prima in 2019. Prima received substantial investments and quickly gained attention for its clean beauty standards. The brand’s high-quality products, including the Beyond Body Oil and Night Magic Intensive Facial Oil, were once carried by major retailers like Sephora and Goop.

The Future of Prima Under Sky Marketing

Sky Marketing plans to leverage Prima’s established product range to expand its direct-to-consumer distribution and future retail growth. While maintaining CBD as the core ingredient, the brand aims to stay true to its roots and meet the growing demand for clean, high-quality skincare. Jeannie Jarnot, founder of Beauty Heroes, shared optimism about the brand’s future under Sky Marketing’s guidance, adding, “The original vision had strong merit and truly served its customers well.”

Conclusion

Sky Marketing’s acquisition of Prima shows its commitment to strengthening its position in the CBD industry. With its powerful product offerings and a fresh outlook, Prima is poised for a successful renaissance.

Stay updated on the latest news in the CBD industry by exploring more articles on our website!