Skylar, a fragrance brand under Starco Brands, has achieved a significant milestone by winning in the inaugural Scentbird Digital Fragrance Awards. Known for its dedication to creating clean, hypoallergenic, and skin-safe scents, Skylar’s Vanilla Sky took home the People’s Choice – Popular award, recognized as a top favorite among fragrance enthusiasts.
David Dreyer, Co-Founder and Chief Marketing Officer of Starco Brands, shared his excitement, saying, “Winning the People’s Choice – Popular award is a testament to our customers’ passion for clean, quality scents. Vanilla Sky has remained a best-seller since its release, and we’re thrilled that it’s receiving the recognition it deserves.”
The Scentbird Digital Fragrance Awards, held at New York City’s Crosby Street Hotel, marked a historic moment for the fragrance industry by merging tradition with digital innovation. The live-streamed event connected fragrance lovers from around the world, featuring a distinguished panel of industry experts, including April Long, Beauty Director at Town & Country, Kathleen Hou, Beauty Director at Elle, and Jane Larkworthy, Contributing Editor at Air Mail Look.
This award highlights Skylar’s commitment to blending luxury with sustainable practices, making high-quality fragrances accessible while maintaining a strong environmental responsibility. The People’s Choice category stood out by allowing fragrance fans from both men’s and women’s categories to actively engage, casting their votes to honor their favorite scents.
The award was co-presented by Scentbird’s Associate Director of Communications, Marianne Mychaskiw, and popular #FragranceTok creator, Travaulya Wallace, emphasizing the power of community-driven recognition.
Vanilla Sky is a rich, aromatic fragrance combining the smoothness of cappuccino, pure vanilla, and hints of caramelized cedar, making it a beloved scent for those seeking a cozy yet luxurious olfactory experience.
