Body Badalada Lotion Launch: Sol de Janeiro’s New Iconic Hydration Experience

Sol de Janeiro, the award-winning beauty brand, has officially announced the Body Badalada Lotion Launch. This global exclusive at Sephora redefines body care by blending hydration, scent, and sensory impact. The new lotion targets Gen Z’s unique body care needs with a lightweight, high-performance formula that delivers 24-hour moisture without feeling heavy. From its Portuguese-inspired name meaning “the hottest thing,” Body Badalada™ invites users to celebrate their skin, identity, and confidence every day.

What Makes the Body Badalada Lotion Launch So Special?

The Body Badalada Lotion Launch signals a new chapter for Sol de Janeiro. Heela Yang, Co-Founder and CEO, emphasizes that this product creates connections. It encourages people to feel closer to their bodies and express themselves authentically. Rather than just selling a lotion, the brand designed Body Badalada™ to make users feel seen, celebrated, and part of a larger community.

This lotion is powered by Brazilian sugarcane and a blend of seven types of hyaluronic acid. Together, these ingredients nourish deep under the skin’s surface while producing a radiant, lasting glow. The cult-favorite Cheirosa 62™ scent infuses the lotion, enhancing daily routines with an uplifting fragrance. Additionally, the lotion absorbs quickly and feels non-sticky, offering hydration from morning until late-night events.

A Campaign Rooted in Culture, Creativity, and Movement

Tamera Ferro, Sol de Janeiro’s Chief Marketing Officer, explains that Gen Z demands more than hydration—they want products that project presence. Body Badalada™ fulfills this desire by combining skincare with confidence-boosting energy. To amplify this message, the launch campaign features a bold, creator-led film starring Brazilian model Juliana Nalú alongside influencers Bretman Rock, Samyra Miller, and Nick Pauley.

Set to an original track by DJ Honey Dijon, the campaign film captures the vibrant energy released when applying Body Badalada™ lotion. The glowing, hydrated skin becomes a symbol of movement, vitality, and self-expression. Unlike traditional beauty ads, this campaign invites viewers to join a cultural celebration rather than merely admire a product.

@soldejaneiro The girls that get it, get it 💅 #soldejaneiro #imaginehatingme #sdj #bumbumcream #brazilianbumbumcream #deliciadrenchbodybutter #beijaflorelasticream #bomdiabrightcream #cheirosa62 #cheirosa87 #cheirosa48 #cheirosa68 #cheirosa76 #cheirosa40 #cheirosa71 #fyp #foryou ♬ original sound – Sol de Janeiro

Expanding Reach Through Experiential Events and Digital Storytelling

Sol de Janeiro extends the Body Badalada™ experience beyond the screen with the Badalada Bloco. Inspired by Brazil’s street parties, this traveling celebration activates cities with custom Airstream pop-ups, Sol-branded vending machines, retail rituals, and immersive sampling. Furthermore, the campaign leverages 3D out-of-home advertising, festival partnerships, and comprehensive digital storytelling on TikTok, Instagram, and YouTube.

Sephora proudly supports this launch, showcasing the lotion exclusively in the United States, Canada, the United Kingdom, France, Germany, Brazil, and other regions. Priya Venkatesh, Sephora’s Global Chief Merchandising Officer, remarks that this collaboration reflects creativity, heart, and innovation—qualities that Sol de Janeiro consistently delivers.

Availability and Launch Dates for Body Badalada Lotion

The Body Badalada Lotion Launch will start on May 16 on the Sephora app in the Middle East and North America. Online sales will begin in the U.S. and Canada on May 17, with physical stores launching the product on May 22. European consumers can preview the lotion on the Sephora app starting May 22, with in-store availability from May 26. The lotion retails for $32 USD and will also be sold at http://soldejaneiro.com .

Experience the energy, hydration, and culture of Body Badalada™ by exploring more news and beauty innovations on this website today!