Dr. Squatch has enlisted actress and producer Sydney Sweeney as its new “Body Wash Genie” to promote the brand’s latest innovation, the Natural Body Wash. The two-time Emmy-nominated star has transformed into a playful genie, ready to grant men’s wishes for a high-quality, moisturizing body wash that’s crafted with real soap and ingredients from nature, delivering unique, manly scents.
Sydney Sweeney Teams Up with Dr. Squatch as the Brand’s ‘Magical Body Wash Genie’, bringing a fun, energetic twist to the launch of this new product. Dr. Squatch’s VP of Marketing, John Ludeke, explains that many men still don’t realize that many body washes on the market are synthetic detergents, classified by the FDA as such. With their new Natural Body Wash, Dr. Squatch aims to change the game, offering a formula made with real soap and natural ingredients for guys who prefer a body wash over a bar of soap. “Sydney Sweeney is the perfect fit to help us bring the launch to life and to educate guys on this amazing new natural product,” he says. “She brings the fun, playful energy that makes these important conversations easy and exciting to engage with.”
Sydney Sweeney Teams Up with Dr. Squatch as the Brand’s ‘Magical Body Wash Genie’ campaign features a series of videos where Sweeney plays the ultimate “wish granter” for both men and women, providing them with Dr. Squatch’s new body wash. The campaign will be showcased across various platforms, including TV, YouTube, Meta, TikTok, Spotify, and Pinterest, and will be backed by paid media efforts to maximize reach.
The new Dr. Squatch Body Wash is formulated with over 98% natural ingredients, including coconut-derived components that hydrate and lock in moisture throughout the day. The brand’s “Real Soap” formula is free from synthetic cleansers, allergens, sulfates, parabens, and phthalates, ensuring a cleaner, more natural experience. Sydney Sweeney Teams Up with Dr. Squatch as the Brand’s ‘Magical Body Wash Genie’ also highlights the four distinctive scents that transport users to nature: Coconut Castaway, Wood Barrel Bourbon, Pine Tar, and Fresh Falls. Whether you prefer exfoliating or non-exfoliating formulas, Dr. Squatch’s dermatologist-tested body wash promises a non-irritating, nourishing clean that enhances every shower experience.
With Sweeney leading the charge, Dr. Squatch’s campaign is set to make waves, educating men on the benefits of natural body care while adding some playful magic to their grooming routine.
