Symrise Develops Neuroscience-Inspired Oral Care with Optacool Fuji

Symrise Develops Neuroscience-Inspired Oral Care with its latest innovation, Optacool Fuji, a new ingredient that enhances the sensory experience in oral care products. This breakthrough ingredient addresses the growing consumer demand for a fast-acting freshness experience, improving overall user satisfaction.

Optacool Fuji: A Neuroscience-Backed Innovation

Optacool Fuji is a proprietary blend of cooling agents developed using Symrise’s patented technology. The ingredient provides a cooling effect that triggers positive emotional responses in users. Furthermore, its ability to enhance oral care products has been validated using neuroscience, making it a scientifically supported solution.

Ralf Hecker, SVP of Global Oral Care at Symrise, explains, “This product aligns with our commitment to meeting evolving consumer needs with scientifically backed solutions.” This statement reflects Symrise’s focus on continually innovating to meet consumer demands, especially in the rapidly evolving oral care market.

Versatile and Long-Lasting Freshness

Optacool Fuji offers a long-lasting, refreshing cooling sensation that can be incorporated into a variety of oral care products. These include popular items such as toothpaste and mouthwash. Depending on the product’s dosage, it can either enhance flavor or provide a stronger cooling effect. As a result, consumers can customize their sensory experience to fit their preferences.

Additionally, Symrise emphasizes the growing demand for wellness-oriented products that contribute to overall well-being. Optacool Fuji not only delivers a refreshing feeling but also boosts consumer confidence. It enhances the feeling of cleanliness, providing a fresh and lasting experience throughout the day.

Tom Haines, VP of Oral Care Flavor Development at Symrise, adds, “With Optacool Fuji, we’ve raised the bar for oral care, delivering freshness, purity, and an extraordinary burst of confidence.”

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