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At CES 2025, two major players in the beauty tech industry, L’Oreal and Amorepacific, have unveiled exciting new innovations that promise to transform the way we approach...
Viral K-Beauty brand COSRX has unveiled a groundbreaking solution for blemish care with the launch of CosRx Introduces Alpha-Arbutin 2 Serum for Skin Discoloration, now available...
Maypharm, a leading South Korean innovator in medical and dermo-cosmetic solutions, has launched Hyalmass Aqua-Exosome, a hybrid mesotherapy filler designed to meet the growing demands of...
Fragrance has long been a powerful trigger for emotions and memories, and DUFT&DOFT has harnessed this connection to elevate skincare into an experience. Founded by General Brands Co.,...
K-beauty brand Anua has entered into a strategic partnership with Ulta Beauty, marking its expansion into both digital and physical retail channels. Founded in 2019 by the global...
Face masks are increasingly becoming a staple in consumers’ skincare routines, moving beyond their initial luxury positioning. This shift is largely driven by the rise of...
L’Oréal Groupe is making significant moves to tap into the rapidly growing K-beauty market by acquiring Gowoonsesang Cosmetics Co., Ltd., including its renowned 21-year-old Korean skincare brand, Dr.G....
5WPR is expanding its Beauty specialty sub-division to better serve international brands, particularly those focusing on the U.S. market for K-beauty. The PR agency, known for its...
Vegan Brand BRINGGREEN and Color Cosmetics Brand WAKEMAKE Collaborate with Squid Game to Launch Special Edition in January Across 9 Countries Globally CJ Olive Young (hereafter referred to as Olive Young) is bringing together...
Dearcloud, a K-beauty brand founded by an AAPI team of beauty experts, has jumped on the Miffy the Cartoon Rabbit trend with the release of a...
