Salicylic Acid has been revealed as the most searched for skincare ingredient of 2024, according to recent data from digital marketing agency Foundation. With an impressive...
The fragrance industry is projected to experience significant growth by 2025, with the global market expected to reach a value of US$68.9 billion, according to the...
Emerging Haircare and Styling Trends on TikTok: What Consumers Are Loving While Instagram remains a key platform for beauty professionals, TikTok is rapidly gaining momentum as...
TikTok’s recent decision to ban beauty filters for users under 18 has raised significant questions about the future of the app, especially considering its large teen...
TikTok has filed a petition challenging a DC Court ruling that upheld a sale-or-ban agreement, which could lead to the app being banned in the U.S....
TikTok is implementing new restrictions to block teenagers from using beauty filters amid growing concerns over the negative impact on mental health. The changes, which are...
As part of its routine monitoring program, BBB National Programs’ National Advertising Division (NAD) conducted an inquiry into certain claims made by Drunk Elephant on social...
Many of us have tried to conceal the sun marks left by our swimsuit or T-shirt after a summer vacation.
The Brightening Vitamin C Serum and Smoothing Bakuchiol Serum, crafted with an advanced blend of all-natural ingredients, enhance daily skincare routines and come in vegan, biodegradable...
On social media, especially TikTok, the latest makeup trend is all about achieving a radiant complexion.