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L’Oréal Groupe is making significant moves to tap into the rapidly growing K-beauty market by acquiring Gowoonsesang Cosmetics Co., Ltd., including its renowned 21-year-old Korean skincare brand, Dr.G....
5WPR is expanding its Beauty specialty sub-division to better serve international brands, particularly those focusing on the U.S. market for K-beauty. The PR agency, known for its...
Salicylic Acid has been revealed as the most searched for skincare ingredient of 2024, according to recent data from digital marketing agency Foundation. With an impressive...
Emerging Haircare and Styling Trends on TikTok: What Consumers Are Loving While Instagram remains a key platform for beauty professionals, TikTok is rapidly gaining momentum as...
Perfect Corp. has unveiled its findings from a 2024 holiday retail survey conducted within the YouCam Apps user community, providing valuable insights into this year’s key...
Pantone, the global color authority, has introduced Pantone 17-1230 Mocha Mousse as the 2025 Pantone Color of the Year. Described as an “evocative soft brown that...
Brands are responding to the increasing demand for fragrances, while suppliers provide glass bottles that are recyclable, refillable, and available in a variety of decorative styles.
As winter approaches, skincare brands are prioritizing hydration, skin barrier protection, and targeted active ingredients. Connected with Beiersdorf, Vantage, and TriNutra to explore their moisturizing formulations, personalized serums, and...
I Dew Care, the K-beauty-inspired skincare brand famous for its playful packaging designed to appeal to Gen Z consumers. and effective formulas, has officially launched at Walgreens stores...
Since the U.S. introduction of BB cream in 2011, Korean beauty (K-Beauty) has transformed skincare routines worldwide, establishing itself as a major player in the beauty...
