Now, some TikTokers are introducing a new makeup trend that offers a fresh perspective on these marks. “Heat Stroke Makeup” highlights the use of blush, drawing attention to sunburns in a way that, while trendy, is also a bit concerning!
Blush has become central to various makeup trends, from “sunset blush” to “strawberry makeup” and “pomegranate makeup,” making a notable comeback on TikTok in the post-Covid era. The latest TikTok trend, ‘Heat Stroke Makeup,’ is causing a stir on the platform as it aims to replicate the appearance of sunburn. This trend involves applying blush not just to the cheeks, eyelids, and lips, but also extending it to the torso, mimicking a day spent under intense sunlight without the harmful effects.
Inspired by the skin’s natural tendency to flush with excessive sun exposure, “Heat Stroke Makeup” offers a bold and vibrant look that appears both colorful and realistic. It features blush on the cheeks and nose, enhanced with bronzer for that suntanned glow, along with slightly dewy skin to create the illusion of a “beach getaway.”
This new social media phenomenon is a playful continuation of the previously popular ’Island Girl Makeup’ trend that captivated makeup enthusiasts in June. However, “Heat Stroke Makeup” takes it a step further by applying color not just to the face but also down to the neck, collarbones, and sometimes even the stomach. The goal is to mimic a sunburned appearance, leaving visible traces reminiscent of tank tops or jewelry on the skin. This technique captures the natural redness and luminosity typically associated with sun exposure, all without the harmful UV effects. For an added touch, freckles created with an eyebrow pencil can enhance the sun-kissed effect!
The trend gained traction when the Chinese edition of GQ magazine shared photos of models on Instagram celebrating summer, high temperatures, and the effects of prolonged sun exposure. This bold move challenged traditional attitudes in a country that has often been cautious about the sun’s impact on the skin. Comments like, “This makeup is exceptional, oh my god,” and “Why don’t you mention the makeup artist? I need to know how they did it!” reflect the excitement generated by the shoot, which quickly went viral on TikTok.
While the look may be entertaining to replicate, it’s crucial to remember that a genuine sunburn is a serious health risk. Although this makeup trend may seem playful, it raises important questions about how consumers view sun protection. The spread of misinformation and whimsical discussions about sun exposure on social media is indeed a cause for concern.
