The Ordinary embraces the full-body routine trend with its debut body care launch.

**Intro: The Ordinary has launched a new body care range, expanding its skincare expertise beyond just facial care and tapping into the growing trend of full-body routines.

The line features three key products: the Natural Moisturizing Factors + Inulin Body Lotion, Salicylic Acid 0.5% Body Serum, and Niacinamide 5% Face and Body Emulsion. The Ordinary embraces the full-body routine trend with its debut body care launch, offering consumers more comprehensive skincare solutions.

The Ordinary’s Niacinamide 5% Face and Body Emulsion is formulated to reduce the appearance of dark spots and improve skin texture. Notably, to ensure inclusivity, the brand conducted efficacy testing with a diverse group of participants, making the product suitable for all skin tones. The Ordinary embraces the full-body routine trend with its debut body care launch, providing effective solutions for dry and uneven skin.

The Ordinary Natural Moisturizing Factors + Inulin Body Lotion is designed to deliver lightweight, non-greasy hydration for all-day moisture, targeting dry skin with ingredients like amino acids, urea, and inulin.

Meanwhile, The Ordinary Salicylic Acid 0.5% Body Serum helps address blemish-prone skin by minimizing pores and balancing skin tone. The Ordinary embraces the full-body routine trend with its debut body care launch, reinforcing its commitment to providing innovative and affordable skincare for the entire body.

All products are available on The Ordinary’s website, TikTok Shop, and Sephora, with Ulta Beauty exclusively selling the two body serums. Priced affordably between $14 and $15, these new offerings aim to make full-body skincare accessible to all.

In a similar move, Kiehl’s has also ventured into body care, introducing its Personals collection with products focused on intimate care. The brand has unveiled two new products: the Over & Under Cream-to-Powder Deodorant and the Ingrown Hair & Tone-Correcting Intimate Drops.