It’s never too late to enter the beauty industry, and the legendary Rolling Stones prove just that with the launch of their first-ever fine fragrance, RS No. 9 Eau de Parfum. The iconic British rock band, led by Mick Jagger and Keith Richards, both of whom are over 80 years old, has teamed up with Nirvana Brands and Bravado to create this unique scent. The RS No. 9 fragrance, which is unisex, is presented in a limited-edition bottle featuring the band’s famous logo—Mick Jagger’s mouth and extended tongue. Only 999 numbered bottles are available, making this an exclusive release for fans and collectors alike.
Set to ship on January 31, 2025, RS No. 9 Eau de Parfum will be available exclusively at the RS No. 9 Carnaby store in London. This store serves as the Rolling Stones’ flagship for merchandise, including apparel, and fans in the United States can order the fragrance online through the store’s website. The release marks a significant expansion of the band’s brand into the fragrance world.
Inspired by the Rolling Stones’ debut performance at London’s Marquee Club in 1962, RS No. 9 captures the essence of the band’s early days. The glass bottle is adorned with a graffiti design featuring song lyrics, drawing inspiration from the glass floor in the RS No. 9 Carnaby Street store. The cap showcases the band’s iconic tongue-and-lips logo, designed by John Pasche in 1970. The luxe textured carton further elevates the packaging.
Ken Rushton, COO of Nirvana Brands, shared, “The Rolling Stones are ubiquitous in popular culture, and their influence on personal style is all around us… Bottling the essence of The Rolling Stones in a unique and bold fine fragrance has been an incredible journey—and there is a whole lot more in the pipeline to come.”
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Crafted by renowned perfumer Catherine Selig, RS No. 9 is described as “rebellion meets refinement.” The fragrance opens with fresh notes of Bergamot, Lemon, and Bourbon, followed by heart notes of Leather, Labdanum, and Oak. The base is a deep blend of Oud, Musk, and Patchouli. Selig noted, “Every note represents a different facet of the Stones’ legacy, from their soulful melodies to their on-stage unpredictability. This fragrance is a journey through their world, filled with richness, texture, and bold contrasts.”
Fans can pre-order RS No. 9 Eau de Parfum online at the RS No. 9 store, marking the Rolling Stones’ bold entry into the fragrance industry.
