Tilt Beauty Launches with Innovative Patented Ergonomic Packaging

Introducing Tilt Beauty, a revolutionary new brand focused on cutting-edge design and clean formulas, launched exclusively online.

Tilt Beauty was founded with inclusivity at its core. Aerin Glazer, the 21-year-old founder, was diagnosed with Psoriatic arthritis and struggled to use traditional makeup. Frustrated by the lack of accessible options for people with disabilities, Glazer set out to create a brand that would be easier for everyone to use.

Tilt Beauty Launches with Innovative Patented Ergonomic Packaging as part of its mission to make everyday makeup essentials more accessible. The brand offers ergonomic packaging and calming formulas designed for sensitive skin, making beauty routines easier and more comfortable.

The brand also includes thoughtful features like an easy-open tear strip for hassle-free unboxing, and Braille on each box to improve accessibility for those with disabilities. Additionally, Tilt Beauty uses the Braille Institute’s Atkinson Hyperlegible font across its website and packaging to ensure better readability for people with low vision.

Two key products in the launch are the Lashscape Mascara and Grip Stick Hydrating Lip Treatment.

All of Tilt Beauty’s products are refillable, and the brand continues to prioritize accessible design with its patented ergonomic packaging and soothing formulations.

Aerin Glazer, the founder of Tilt Beauty, shared, “I experienced chronic painful flare-ups that made using makeup products a constant challenge. I founded Tilt Beauty to create a brand where beauty is accessible to everyone. Our mission at Tilt Beauty is to design products that look beautiful and also make everyone feel included.”

The Lashscape Mascara features Tilt Beauty’s patented packaging, designed for easy and comfortable application with an ergonomic grip, a custom shorter wand for improved control, and a lash-hugging brush. Infused with Tilt Calm Complex, the formula nourishes the lash line and supports stronger, healthier lashes. It is also clinically tested for safety on sensitive eyes and contact lens wearers.

The Grip Stick Hydrating Lip Treatment features a patented grippy case for smooth application. This fragrance-free treatment comes in five soft, buildable shades and provides lasting hydration, visibly smoothing lips, and leaving a demi-shine finish. It’s also infused with Tilt Calm Complex to soothe and soften lips.

Tilt Beauty is the first beauty brand to receive the Arthritis Foundation’s Ease of Use certification, ensuring that its packaging is easy for everyone to open, hold, and apply. All of Tilt Beauty’s formulas are clean, vegan, and cruelty-free, and they have received the National Psoriasis Foundation Seal of Recognition.