Travertine Spa Atelier, the renowned luxury fragrance house, is revolutionizing the perfume industry by developing a new fragrance with the help of artificial intelligence (AI) in collaboration with the innovative digital olfaction company, Osmo. This groundbreaking partnership aims to combine the art of perfumery with cutting-edge AI technology to create a truly unique scent.
Terry Carter, Chief Perfumer at Travertine, shared his enthusiasm about the collaboration, stating, “Touring the Osmo laboratories and seeing robots digitize scent left me speechless. The digital amalgamation of olfactive data and safety protocols does not hinder but rather assists my creative process. Our ethos is to combine indulgent ingredients with modern science. Collaborating with Master Perfumer Christophe Laudamiel and working with new fragrance molecules is a high honor.”
Osmo’s state-of-the-art AI technology significantly accelerates the fragrance development process, reducing the timeline from concept to final product to just a few weeks. Travertine embraces AI for its ability to enhance fragrance formulation, while both companies remain committed to ethical practices that ensure the integrity of their creations.
The upcoming unisex fragrance, developed through AI technology, is scheduled to launch in spring 2025. This partnership blends human expertise with advanced technology to push the boundaries of fragrance creation, offering a fresh approach to perfume design.
Christophe Laudamiel, Master Perfumer at Osmo, emphasized the importance of collaboration between artists and scientists, stating, “We are combining decades of human expertise and ground-breaking technologies from multiple industries. It is imperative that artists and scientists collaborate to discover new molecules and expand the art. Fostering education of the artists and the public also goes hand in hand with more grandiose art forms. We also walk that talk at Osmo in our collaboration with colleague perfumers.”
The Travertine and Osmo collaboration represents a significant step forward in the world of luxury fragrances, blending tradition with innovation to create a truly exceptional product.
