Unilever Sees Beauty Growth in 2024

Unilever has reported impressive sales growth for 2024, with significant gains in the beauty sector. Unilever Sees Beauty Growth as their Beauty & Wellbeing division saw a 6.5% increase in sales, driven by top-performing brands.

Unilever Sees Sales Growth in 2024, Driven by Beauty Segment

Unilever’s total turnover reached €60.8bn, with beauty being a key contributor. The company’s power brands like Dove, Rexona, and Sunsilk played a significant role in this growth. In fact, the company’s premium Hair Care and Skin Care portfolio led to a 5.2% increase in personal care sales. Moreover, Unilever’s focus on premiumisation helped the beauty segment perform exceptionally well.

CEO Hein Schumacher emphasized Unilever’s commitment to creating a higher-performing business. Under the Growth Action Plan, Unilever streamlined its operations, focusing on fewer tasks done better. This approach allowed them to make significant strides in 2024.

Growth in Key Beauty Segments

Hair Care had a notable performance, with Sunsilk’s 2023 relaunch driving growth. Dove’s Scalp + Hair Therapy line also contributed to this, improving both scalp health and hair density. TRESemmé benefited from the success of the Lamellar Shine collection, adding to the overall growth.

The Skin Care division benefited from Vaseline’s expansion of its Gluta-Hya range into new markets. Additionally, Dove’s introduction of body serums and face care treatments in Brazil, Mexico, and the US added to the brand’s success.

Strategic Moves to Enhance Beauty Growth

Unilever Sees Beauty Growth through strategic acquisitions and divestments. The company acquired scalable brands such as K18 and Minimalist, while divesting local food brands. These decisions reflect Unilever’s commitment to capitalizing on premium segments, which make up 30% of their beauty turnover.

Despite a slower performance in China, Unilever continues to strengthen its position in other markets. Growth in Southeast Asia, especially in the Philippines and Thailand, showcases the company’s adaptability.

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