Vita Liberata Glow Relaunch: A Radiant New Chapter Begins

Alyson Hogg Returns as CEO to Lead a Luxurious Brand Revival

The Vita Liberata Glow Relaunch marks a bold and radiant new chapter for the self-tanning pioneer. Founder Alyson Hogg has re-acquired the beloved tanning and body makeup brand in 2024, resuming her role as CEO with a clear, mission-driven vision.

The relaunch emphasizes clean beauty innovation with newly enhanced organic formulas, refined packaging, and next-level tanning tools. This evolution stays true to the brand’s promise of healthy, glowing skin—without the harmful effects of sun exposure.

A Focus on Safe, Skin-Loving Formulas for Glowing Skin

The Vita Liberata Glow Relaunch introduces upgraded formulas powered by natural and certified organic ingredients. These updated products hydrate, nourish, and care for the skin while delivering a flawless sunless tan. Alyson Hogg stated, “We must offer safe, beautiful alternatives to tanning methods that harm the skin and health.”

Additionally, Vita Liberata remains committed to sustainability and wellness. Its products aim to address rising global skin cancer rates by promoting sun safety while ensuring a luxurious user experience. This combination of purpose and innovation defines the brand’s next era.

Innovative Tools Make Salon-Quality Tanning Effortless at Home

The relaunch doesn’t stop at product formulas. In 2025, the brand will prioritize innovation in tanning tools, delivering flawless results with ease. Customers can now achieve salon-level tans at home using expertly crafted tools like back applicators, luxury body brushes, and targeted face brushes.

These new tools support a seamless experience, encouraging consistent, even application. The relaunch clearly reflects Vita Liberata’s goal to make premium tanning solutions both accessible and empowering for every user.

A Glowing Product Line That Reflects Skincare Sophistication

Vita Liberata’s updated product collection includes standout items for both face and body. Each product enhances radiance while delivering skin benefits:

• The Lotion Tinted Lasting Tan deeply hydrates while building a natural-looking glow.
• Trystal delivers a bronzed look with skincare benefits and anti-aging properties.
• The One Day Wash-Off Bronzing Mousse provides instant color with easy removal.
• The HA+ Deep Moisturiser Face Tan and Anti-Age Serum nourish while developing a gentle tan.

From the Everyday Blur Drops to the Original Body Blur Illuminizing Makeup, each item in the Vita Liberata Glow Relaunch line reflects beauty innovation and skin safety.

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