The Luxe Functionality of Vita Liberata Tube Design

Vita Liberata sets a high standard in premium self-tanning with its sustainable packaging and elegant, tube-based product presentation.

Tubes That Marry Elegance with Practicality

Vita Liberata’s tube packaging supports clean application while highlighting a visually stunning design. This format truly elevates the user experience.

These tubes package top products like Body Blur and Deep Moisture Face Tan while also containing 30% post-consumer recycled (PCR) content.

The Vita Liberata Tube Design ensures a hygienic, mess-free application—critical for self-tanners used by both professionals and everyday consumers.

CEO Alyson Hogg confirms the tube format helps users apply products quickly and easily, without making a mess or wasting product.

Additionally, the warm beige and brown tube hues deliver a luxurious, high-end aesthetic that aligns with Vita Liberata’s brand values.

A Collaborative Redesign with Sustainability in Mind

Creative Director Caitlyn Leckey partnered with Gregg Dempsey from Fourum Graphic Design to lead the recent Vita Liberata Tube Design upgrade.

The goal was to create packaging that felt modern yet practical, with custom labels and color-matching across different substrates and materials.

Importantly, all tubes use 30% PCR, underscoring Vita Liberata’s dedication to reducing environmental impact through conscious design choices.

The tubes feature color-matched flip-top caps, making them ideal for makeup artists and consumers who need fast, easy access.

These caps also support portability, which professionals find helpful during events, shoots, or backstage prep.

A Transparent Touch and Red Carpet Appeal

Each tube includes a translucent window that shows the product shade inside—perfect for consumers selecting the right skin tone match.

Additionally, a matching stripe on the label enhances visual continuity and reinforces the brand’s identity through thoughtful packaging choices.

Vita Liberata’s best-seller, Body Blur, is loved by celebrities and regularly appears on red carpets, including the 2025 Met Gala.

Celebrity makeup artist Rokael Lizama applied Body Blur on Nicole Scherzinger, creating a radiant glow that stole the spotlight.

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