Wella Becomes Official Partner of F1 ACADEMY to Empower Female Racing Talent

Wella Professionals, the world’s top salon color brand, makes a bold move into sports by partnering with the trailblazing F1 ACADEMY. This new alliance unites beauty and motorsport, proving both industries share a mission: empowering women to pursue greatness.

A Game-Changing Partnership for Women in Motorsport

F1 ACADEMY officially announced that Wella Becomes Official Partner, highlighting a multi-year global deal that celebrates individuality and ambition. This partnership represents a major step forward in female representation across both motorsport and the beauty industry.

Starting at Round 4 of the 2025 FORMULA 1 PIRELLI GRAND PRIX DU CANADA, Wella debuts on the track with Joanne Ciconte. She will drive the “Wella Professionals operated by MP” car, complete with a stunning custom livery reflecting Wella’s iconic red and mermaid tones.

Merging Innovation with Self-Expression on the Track

Wella’s campaign Make It You aligns seamlessly with F1 ACADEMY’s vision of freedom, transformation, and personal expression. As Wella Becomes Official Partner, their message reaches new audiences in a creative, authentic way.

The campaign’s bold design appears on the #25 car’s rear wing and Ciconte’s race suit, connecting heritage beauty with competitive spirit. Meanwhile, fans at key races will enjoy immersive Wella activations inside the F1 ACADEMY paddock.

More Than Racing: A Celebration of Beauty and Performance

Wella Professionals will offer live touch-up services from its renowned brands, OPI and ghd, within the F1 ACADEMY Paddock Club suite. This elevates the race-day experience and shows how Wella Becomes Official Partner not only in title, but in presence.

The 2025 F1 ACADEMY season spans seven races across three continents, attracting a global audience across 170 broadcast markets. Wella’s entry marks a historic moment as it embraces sports sponsorship for the first time.

Voices That Drive the Mission Forward

F1 ACADEMY Managing Director Susie Wolff said, “We proudly welcome Wella Professionals as an Official Partner. Their support amplifies women’s visibility in motorsports.”

Marlene Lotter of Wella Company added, “Our mission has always empowered creativity and self-expression. Now, we bring that spirit to the F1 ACADEMY track.”

Stay Inspired by Beauty, Speed, and Empowerment

With this exciting new collaboration, fans can watch how performance and beauty unite to support women worldwide. Explore more news on this website for updates on F1 ACADEMY, Wella, and more powerful partnerships.