Gen Z Skincare Trends Shaping the Beauty Industry

Gen Z skincare trends are redefining the beauty industry as young consumers prioritize their routines more than ever. With a strong focus on achieving clear, healthy skin, Gen Z actively invests in products that meet their unique needs.

Gen Z’s Growing Investment in Skincare

Gen Z consumers are dedicated to their skincare routines, often spending more than other age groups. According to YouGov America, 61% of Gen Z shoppers aged 18-29 prioritize looking their best before leaving home. This mindset drives higher spending, with Gen Z consumers averaging $84 on beauty products in just three months.

Popular Gen Z Skincare Trends in 2025

Gen Z skincare trends emphasize innovative products and trendy ingredients. Popular choices include:

• Vitamin C-infused products
• “Clean beauty” solutions with natural ingredients
• Hyaluronic acid for deep hydration
• Korean skincare products, especially among consumers aged 18-29

These trends reflect Gen Z’s preference for effective, ethical, and sustainable options.

Ethical and Sustainable Choices

Sustainability plays a key role in Gen Z’s skincare decisions. Natural ingredients (41%), cruelty-free testing (37%), and recyclable packaging (20%) are top priorities for this generation. Brands focusing on these values gain stronger loyalty from young consumers.

Where Gen Z Shops for Skincare

Online platforms dominate Gen Z’s skincare shopping habits. Amazon leads with 57% of purchases, followed by Walmart (43%) and Target (31%). This highlights the importance of e-commerce in reaching this tech-savvy generation.

Embracing New Skincare Trends

Gen Z trends continue to evolve, driven by social media influence and peer recommendations. As this generation explores innovative products, brands must adapt to their changing preferences.

For the latest updates on skincare trends, explore more news on this website.