Poise Campaign Raises Awareness About Bladder Leaks

Katherine Heigl Joins the Poise Campaign

Poise has launched a powerful new initiative to highlight bladder leaks, a common issue for many women. The Poise campaign aims to break the stigma and empower women during life changes such as perimenopause, menopause, and post-childbirth. Actress Katherine Heigl plays a key role in spreading this important message.

Giggle Dribble Campaign Supports Women

The Poise campaign introduces the “Giggle Dribble” initiative to normalize bladder leak conversations. Katherine Heigl shares her platform to raise awareness about pelvic health and help women feel confident. This initiative highlights how bladder leaks often impact women at various stages, from pregnancy to menopause.

“I am grateful that Katherine had the courage to speak up to help the millions of women who experience the ‘coughing fit panty blitz’ or the giggle dribble,” said Katie Moran, president of adult and feminine care at Kimberly-Clark.

Encouraging Confidence and Openness

Katherine Heigl emphasizes the importance of supporting women rather than allowing shame to persist.

“I’m not someone who shies away from speaking out, and I’m not about to start now!” Heigl said. “I refuse to let a little giggle dribble stop me from enjoying everything it means to be a woman and a mother. That’s why I am thrilled to partner with Poise.”

Empowering Women Through Education

The Poise campaign will appear across TV, social media, and digital platforms. It encourages women to discuss their experiences openly. With Heigl’s involvement, Poise aims to provide education and support while offering solutions for women managing bladder leaks.

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