What Are the Hottest Haircare, Styling, and Product Trends on TikTok?

Emerging Haircare and Styling Trends on TikTok: What Consumers Are Loving

While Instagram remains a key platform for beauty professionals, TikTok is rapidly gaining momentum as a go-to source for discovering and engaging with the latest trends in the hair industry. With TikTok’s fast-paced and viral nature, it’s become an invaluable resource for learning about new products, treatments, and styles that clients are eager to try. Spate has analyzed the top trends in hair on TikTok, providing insights on what’s shaping the industry and what to expect in the year ahead. By understanding these trends, brands and hair professionals can strategically adjust their social media strategies and discover fresh growth opportunities.

Haircare TikTok Trends

Consumers on TikTok are increasingly prioritizing holistic hair care, with a special emphasis on scalp health, hair growth treatments, and anti-frizz solutions. From nutrient-rich scalp oils to innovative shampoos and conditioners, the focus is on nourishing and restoring hair from the roots to the ends.

Top Haircare Trends by Views

Among the most significant trends based on weekly views, consumers are gravitating toward complete hair care routines, with products like Hair Wash, Hair Masks, and Scalp Serums gaining significant traction due to their nourishing and restorative benefits. Hair Growth Oils and Hair Loss Treatments are also proving popular, offering solutions for fuller, healthier hair. For those with color-treated hair, Purple Shampoos and Leave-in Conditioners are especially sought after for their targeted care.

Hair Care Products Leading by Views:

• Hair Wash: 57.2M views, 59.7% YoY growth
• Hair Mask: 18.4M views, 216.2% YoY growth
• Hair Loss Treatment: 18.3M views, 64.5% YoY growth
• Hair Growth Oil: 15.6M views, 37.4% YoY growth
• Shampoo & Conditioner: 6.3M views, 276.9% YoY growth
• Purple Shampoo: 4.3M views, 43.6% YoY growth
• Hair Serum: 4.2M views, 129.4% YoY growth
• Leave-in Conditioner: 1.8M views, 162.2% YoY growth
• Scalp Oil: 1.7M views, 78.9% YoY growth
• Scalp Serum: 1.5M views, 59.9% YoY growth

Top Haircare Trends by YoY Growth

Natural and effective solutions are on the rise, with products like Black Bean Shampoo, Rice Water Shampoo, and Organic Shampoos leading the charge for healthy, nourished hair. Anti-frizz treatments and Scalp Rinses are addressing common concerns, while Color-Safe Shampoos and Hair Essences cater to those looking to maintain their vibrant color.

Hair Care Products Leading by YoY Growth:

• Black Bean Shampoo: 2.2K views, 8.1M% YoY growth
• Anti-Frizz Treatment: 1.3M views, 29.6K% YoY growth
• Scalp Rinse: 3.2K views, 2.9K% YoY growth
• Organic Shampoo: 759.1K views, 325.2% YoY growth
• Rice Water Shampoo: 51.0K views, 294.9% YoY growth
• Shampoo & Conditioner: 6.3M views, 276.9% YoY growth
• Hair Essence: 134.8K views, 256.0% YoY growth
• Hair Mask: 18.4M views, 216.2% YoY growth
• Leave-in Conditioner: 1.8M views, 162.2% YoY growth
• Color-Safe Shampoo: 22.3K views, 142.4% YoY growth

TikTok Hair Styling Trends

Consumers are looking for effortless volume, texture, and definition in their hairstyles. Products like texturizing sprays, curl creams, and wax sticks are key for achieving these styles, which enhance natural movement and create long-lasting hold.

Top Hair Styling Product Trends by Views

TikTok hair trends highlight versatile styling essentials, from Edge Control and Sea Salt Spray to Curl Cream and Texturizing Powder, which help create the popular, textured looks that are all the rage. Hair Wax and Mousse provide structure and hold, while Heat Protectant products ensure styles remain damage-free.

Hair Styling Products Leading by Views:

• Hairspray: 8.2M views, 63.1% YoY growth
• Edge Control: 5.8M views, 29.9% YoY growth
• Sea Salt Spray: 4.9M views, 384.5% YoY growth
• Texturizing Powder: 4.5M views, 999.0% YoY growth
• Heat Protectant: 3.3M views, 34.7% YoY growth
• Curl Cream: 2.1M views, 134.9% YoY growth
• Hair Powder: 1.4M views, 123.1% YoY growth
• Hair Wax: 1.4M views, 71.4% YoY growth
• Hair Mousse: 844.6K views, 53.4% YoY growth
• Hair Wax Stick: 612.6K views, 0.6% YoY growth

Top Hair Styling Product Trends by YoY Growth

Effortless, textured looks are driving growth, with products like Sea Salt Spray, Texturizing Powder, Curl Cream, and Hair Wax taking center stage. These products help create volume, airy texture, and flexible hold—traits that are highly sought after by consumers for everyday styles.

Hair Styling Products Leading by YoY Growth:

• Gel Pomade: 154.0 views, 4.0K% YoY growth
• Texturizing Powder: 4.5M views, 999.0% YoY growth
• Sea Salt Spray: 4.9M views, 384.5% YoY growth
• Curl Cream: 2.1M views, 134.9% YoY growth
• Clay Pomade: 557.0 views, 133.8% YoY growth
• Texturizing Spray: 371.8K views, 125.5% YoY growth
• Hair Powder: 1.4M views, 123.1% YoY growth
• Air Dry Cream: 11.4K views, 81.9% YoY growth
• Hair Wax: 1.4M views, 71.4% YoY growth
• Hairspray: 8.2M views, 63.1% YoY growth

Top TikTok Hair Looks

From bold colors to expressive cuts and effortless styles, TikTok hair looks are all about personal expression. Braids, textured bobs, and soft waves are leading the way, while colors like rose brown and caramel macchiato are bringing warmth and depth to the mix.

Top Hair Looks by Views

Hair looks on TikTok emphasize versatile, customizable styles. Braids, Knotless Twists, and Dreadlocks are gaining traction for their intricate, personalized appeal. Blonde and brunette hues remain dominant, while easy-to-maintain hairstyles and Fade Haircuts continue to be popular choices for daily wear.

Top Hair Looks by Views:

• Braids: 271.1M views, 22.7% YoY growth
• Blonde Hair: 212.8M views, 35.9% YoY growth
• Dreadlocks: 199.7M views, 53.1% YoY growth
• Long Haircuts: 97.3M views, 42.7% YoY growth
• Short Hairstyles: 78.8M views, 100.4% YoY growth
• Easy Hairstyles: 75.4M views, 33.6% YoY growth
• Knotless Braids: 69.6M views, 41.4% YoY growth
• Brunette Hair: 52.6M views, 13.2% YoY growth
• Fade Haircut: 48.3M views, 69.4% YoY growth
• Knotless Twist: 35.9M views, 49.8% YoY growth

Top Hair Looks by YoY Growth

Bold and unique hair colors are taking over, with shades like Caramel Macchiato, Rose Brown, and Cherry Brown leading the charge. Hairstyles like the Wavy Shag, Choppy Bob, and Blunt Bangs are offering fresh, dynamic cuts, while Old Money Blonde and Calico Hair provide sophistication and individuality.

Top Hair Looks by YoY Growth:

• Caramel Macchiato Hair: 2.6K views, 75.5K% YoY growth
• Rose Brown Hair: 10.0K views, 40.0K% YoY growth
• Cherry Brown Hair: 398.2K views, 2.9K% YoY growth
• Sabrina Carpenter Hair: 1.7M views, 2.6K% YoY growth
• Wavy Shag: 37.9K views, 2.0K% YoY growth
• Calico Hair: 4.0M views, 1.7K% YoY growth
• Blunt Bangs: 95.4K views, 1.1K% YoY growth
• Old Money Blonde: 545.6K views, 1.1K% YoY growth
• Alicia Keys Braids: 1.7M views, 894.1% YoY growth
• Choppy Bob: 45.6K views, 860.6% YoY growth

By closely following TikTok’s hair trends, brands and professionals can stay ahead of the curve and continue to meet the evolving needs of beauty-conscious consumers. From innovative products to bold new looks, TikTok is shaping the future of the hair industry in exciting ways.