Leading Beauty Brands Highlighted in Circana’s State of the Industry Report

Circana’s Senior Vice President, Larissa Jensen, unveiled key insights into leading skincare, makeup, and haircare brands during the Cosmetic Executive Women’s State of the Industry Report. Circana Reveals Top Brands report focused on dollar sales across prestige, masstige, and mass markets. Brands like Dove, Tarte, and Estée Lauder made significant strides in various beauty categories, cementing their dominance.

Top Hair Care Products That Drove Growth in 2024

Jensen pointed out that scalp care has been a major driver of growth in the prestige hair care market. In 2024, scalp care, along with products targeting hair growth and loss, experienced significant double-digit growth. Notably, Eva NYC’s jumbo-sized Freshen Up Invisible Dry Shampoo topped the masstige hair product launches, generating $2.2 million in sales. In the mass market, Dove’s 5-in-1 Nourish and Restore Shampoo reached over $7 million in sales, reinforcing its popularity.

Courtesy of Circa

Skincare’s Leading Products for 2024

In skincare, Estée Lauder’s Revitalizing Supreme Plus Youth Power Cream topped the prestige skincare category with nearly $5 million in sales. This product promises to boost collagen, addressing skin aging concerns. The Ordinary’s Hyaluronic Acid 2% Plus B5 Hydrating Serum, a top masstige skincare launch, generated an impressive $36 million. Secret’s Whole Body Deodorant in Peach & Vanilla Blossom led the mass skincare market, earning $2.2 million.

Courtesy of Circa

Nurturing the Makeup and Fragrance Sectors

Tarte’s Tartlette XL Tubing Mascara earned $8 million in sales, securing its place at the top of the prestige makeup category. Meanwhile, Essie’s Nail Art Studio Special Effects nail polish in Astral Aura made waves in masstige makeup with over $500,000 in sales. In mass-market makeup, ELF’s Power Grip Dewy Setting Spray led the charge with $23 million in sales.

Courtesy of Circa

Fragrance Giants Take the Lead

In fragrance, Carolina Herrera’s Good Girl Blush Elixir generated $39 million, dominating the beauty industry’s fragrance sales. YSL’s MYSLF Le Parfum followed closely with nearly $30 million in sales, making it the top men’s fragrance launch.

Courtesy of Circa

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