Hailey Bieber Rhode Sale Could Mark Major Beauty Industry Shift

Hailey Bieber may soon exit the beauty space through a potential Hailey Bieber Rhode Sale, which has sparked industry speculation. The model and entrepreneur reportedly partnered with JPMorgan Chase and Moelis to explore strategic sale options. Industry insiders believe the brand’s current valuation exceeds $1 billion.

Rhode’s Meteoric Rise in Beauty

Since launching Rhode in 2022, Hailey Bieber has turned the brand into a viral success story. The company rode the wave of minimalist skincare, championing the “glazed donut skin” look. This trend helped Rhode stand out among celebrity beauty ventures, increasing brand visibility and consumer loyalty.

Rhode also forged unique collaborations, including a buzzworthy Krispy Kreme campaign, which reinforced its pop-culture relevance. As a result, the Hailey Bieber Rhode Sale could signal a massive opportunity for investors entering the celebrity skincare market.

A Strategic Sale in a Competitive Market

Hailey Bieber’s move mirrors those of other celebrity founders like Selena Gomez and Kim Kardashian. Gomez reportedly hired bankers for Rare Beauty, while Kardashian took full control of her SKKN brand. The Hailey Bieber Rhode Sale fits into this broader industry trend toward strategic exits and brand consolidation.

Investment banks JPMorgan Chase and Moelis are currently advising Bieber on next steps. Sources close to the deal claim interest from major players has already begun to grow. Reports from Reuters and Bloomberg suggest multiple companies are eyeing Rhode as a premium acquisition target.

Strong Brand Position and Future Potential

Rhode’s market performance supports its high valuation. The brand ranked second in Cosmetify’s 2024 Rising Stars report with a 232% spike in search interest. Consumers consistently rank Rhode among the most searched celebrity beauty brands worldwide, confirming strong brand equity and digital relevance.

In 2023, Hailey Bieber also brought in Nick Vlahos, a former Honest Co. executive, as CEO. His experience is expected to play a vital role in preparing Rhode for its next chapter, whether under new ownership or expanded leadership.

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