NYX Launches Star Campaign with Paris Hilton and Saweetie in Bold Beauty Movement

NYX Professional Makeup has announced a bold new initiative that celebrates affordable beauty and fierce self-expression for every makeup lover. The new NYX Launches Star Campaign brings global icons to the forefront to prove high-quality makeup doesn’t require high prices.

NYX Unveils a Bold and Hilarious Beauty Campaign

The latest campaign, “If You NYX [Professional Makeup] You Know,” blends star power with humor to reach beauty lovers worldwide. NYX Launches Star Campaign featuring Paris Hilton and Saweetie, two bold personalities who embody the brand’s message.

They appear in comedic sketches that highlight the performance and accessibility of NYX Professional Makeup’s most viral products. Hilton and Saweetie bring the fun, while NYX delivers the message: quality and affordability can absolutely coexist.

High-Impact Glam Without the High Price

Denee Pearson, Global Brand President, said NYX wanted to reflect its diverse community of beauty lovers through this lighthearted campaign. Paris Hilton, the original influencer, and Saweetie, the ultimate icy It Girl, lead the charge with signature glam.

To amplify the launch, NYX will debut short videos across social media, billboards, and retail environments beginning July 16. Fans will also enjoy a global social campaign showcasing “baddies” who know the real beauty secret.

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Star Products That Make This Campaign Shine

This exciting launch isn’t just about celebrity. NYX showcases iconic products like The Face Glue Gripping Primer and Setting Spray. Other featured items include the viral Butter Gloss, Fat Oil Lip Drip, and the new Smushy Matte Lip Balm.

All products featured are viral sensations with cult followings, further proving the brand’s commitment to affordable excellence. When NYX Launches Star Campaign, it brings real beauty to every makeup bag—not just luxury collections.

Celebrities Reflect on NYX and Their Beauty Journeys

Paris Hilton shared her love for NYX, stating great beauty products don’t need a high price tag to perform perfectly. Meanwhile, Saweetie called the campaign a “full-circle moment,” celebrating NYX’s role in her early beauty routine.

This summer, get inspired by bold glam and celebrity-powered creativity. Explore more news on this website to stay ahead in beauty.