GHD Embraces Beauty AI with New Curl Finder Quiz

GHD, a leading British hair tool brand, steps into the tech frontier as it strategically integrates artificial intelligence into its services.
The GHD Embraces Beauty AI initiative begins with a smart Curl Finder Quiz, simplifying one of beauty’s most confusing challenges—curl selection.
This first-of-its-kind interactive quiz empowers users to find the ideal styling tool based on texture, color, and hair length preferences.
More importantly, GHD continues to prioritize authenticity, ensuring that AI enhancements align with the brand’s deep-rooted hairstyling expertise.

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Curl Confusion Meets Smart Personalization

Curls remain a top challenge for consumers unsure about selecting the best tools for their desired look or hair type.
Recognizing this confusion, GHD’s brand and education teams created a Curl Finder Quiz using AI-driven personalization and thoughtful product mapping.
All looks generated by AI were reviewed by GHD’s professional team to maintain consistency with the brand’s core artistry values.
By combining expert input with innovative technology, GHD delivers a more intuitive, efficient, and personalized shopping experience for its customers.

GHD Embraces Beauty AI in Strategic Innovation

The GHD Embraces Beauty AI move aligns with the brand’s deeper mission to place consumers at the center of product development.
The quiz supports the newly launched Chronos Curve collection, featuring AI-created looks that never compromise authenticity or transparency.
AI-generated visuals appear only within the quiz and remain clearly labeled, reinforcing consumer trust throughout the shopping experience.
Beyond marketing, GHD now integrates AI into Research and Development at its innovation lab in Cambridge, United Kingdom.

AI Adoption Faces Skepticism, But Gen Z Leads Change

Though 82% of consumers remain skeptical about AI, Gen Z stands out for embracing it—especially when it enhances personalization.
GHD’s CEO, Jeroen Temmerman, emphasized the importance of transparency, education, and results in building consumer trust with AI tools.
He stated that authenticity should never be sacrificed, even as AI transforms how brands personalize beauty and styling recommendations.
AI bridges gaps by solving real problems, offering intuitive experiences, and connecting consumer needs with tailored solutions efficiently.

Technology Meets Artistry in Beauty’s Future

While AI might seem like a trend, GHD treats it as a long-term strategic asset aimed at innovation and brand transformation.
The company has already proven AI’s power to connect people with products that meet specific needs more intelligently and accurately.
Looking forward, GHD plans to embed AI even deeper into product development, enhancing personalization and consumer engagement worldwide.
Still, the brand vows to stay selective and thoughtful in using tech—keeping true artistry at the heart of every experience.

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