Alix Earle Hawaiian Campaign Brings Playful Sun Protection

Social media star Alix Earle joins forces with Hawaiian Tropic for a cheeky sun care collaboration. This partnership, known as a playful Hawaiian Tropic influencer campaign, spotlights fun beach poses and effective sunscreen application. Together, they invite everyone to glow confidently while staying protected under the sun.

Introducing the “Tana Sutra” Campaign

Hawaiian Tropic’s new “Tana Sutra” campaign stars Alix Earle demonstrating inventive sunbathing positions. She brings energy and charm to the brand’s largest creative activation to date. From “The Flip Flop” to “Selfie Stretch,” each pose offers a unique way to apply lotion and achieve an even tan.

Alix Earle Hawaiian Campaign Highlights Confidence

The Alix Earle Hawaiian Campaign showcases Earle lathering on tanning lotion and SPF in a playful, tongue-in-cheek manner. Moreover, she models positions like “Hibiscus Hottie” against a sunny poolside backdrop. These creative segments reinforce the campaign’s message: switch up your suncare routine for maximum fun and protection.

Alix Earle says, “I’m so excited for everyone to try the positions and join in on the glow all summer long.” Her infectious enthusiasm underlines how sunscreen can be both effective and entertaining.

Campaign Impact and Brand Heritage

Since 1969, Hawaiian Tropic has inspired radiant confidence in sun lovers worldwide. The Alix Earle Hawaiian Campaign marks a bold moment, blending the brand’s heritage with modern influencer energy. Shaylin Winterer, Senior Brand Manager, adds that this campaign reimagines the suncare experience for today’s adventurous spirits.

Moreover, “Tana Sutra” encourages friends to group sunbathing parties and share their favorite positions on social media. This interactive element drives engagement and spreads playful sun safety tips across platforms.

Alix Earle’s Rising Collaborations

Alix Earle continues to expand her influence across lifestyle brands in 2025. She recently headlined Frame’s skinny jeans campaign and launched a limited-edition product duo with Pantene. Additionally, Earle appears in Sports Illustrated’s 2025 Swimsuit issue, further cementing her status as a trendsetting collaborator.

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