Bath & Body Works Reports 2024 Results: Strong Financial Performance and Growth

Bath & Body Works Reports 2024 Results, showcasing impressive financial performance despite market challenges. The company’s continued growth in the beauty and personal care industry reflects its ability to adapt and innovate.

Strong Fourth Quarter Performance

Bath & Body Works announced its 2024 fourth-quarter results, revealing net sales of $2,788 million for the 13-week period ending February 1, 2025. While this was a 4.3% decrease compared to the previous year’s $2,912 million, the company remained optimistic. The company’s strong performance, despite the decrease, can be attributed to product innovation, improved customer experience, and strategic investments.

Operating income for the fourth quarter reached $678 million, with net income standing at $453 million. CEO Gina Boswell emphasized that Bath & Body Works’ strategy is successfully driving topline growth.

Full-Year Results Highlight Continued Success

In its full-year 2024 results, Bath & Body Works reported net sales of $7,307 million, a slight 1.6% decrease from the previous year. However, operating income reached $1,266 million, with net income at $798 million. Despite the challenges faced in the retail sector, the company maintained strong performance across its product categories.

Boswell stated that the company’s strategy, which focuses on innovation and expanding market reach, is working effectively. This approach has allowed Bath & Body Works to continue delivering top-notch products and experiences to its customers.

Looking Ahead: 2025 Guidance

For fiscal 2025, Bath & Body Works forecasts net sales growth of 1% to 3%. The company is optimistic about maintaining its upward trajectory, driven by product innovation, expanded international reach, and digital enhancements.

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