Meet the Busy Girl’s Secret Weapon: Beauty of Joseon Sunscreen

Beauty of Joseon Sunscreen has become a must-have in every skincare lover’s routine, combining protection and elegance in one bottle. As TikTok buzzed over the brand’s Relief Sun, a new contender enters the spotlight—Daily Tinted Fluid Sunscreen, designed for modern, multitasking women.

A Viral Hit and a Stylish Follow-Up

From TikTok Fame to Street Style

The original Beauty of Joseon Sunscreen, Relief Sun, became a viral phenomenon, selling 18 million tubes across the globe. Now, the Daily Tinted Fluid Sunscreen offers an upgraded experience for skincare lovers and multitaskers. Beauty of Joseon launched this campaign in New York City, starring fashion designer Sandy Liang.

She perfectly embodies the “Busy Girl” spirit—juggling fashion, motherhood, and creativity without skipping skincare. Her presence shows how effortless sun care can be when using the right product.

Inside the New Beauty of Joseon Sunscreen Formula

Tinted Protection in a Mineral Formula

The Daily Tinted Fluid Sunscreen offers SPF 40 protection with a lightweight, mineral-based formula containing 20% zinc oxide. Unlike greasy sunscreens, this version controls oil while providing sheer coverage. It smooths, blurs, and feels like your favorite moisturizer. Plus, it comes in twelve flattering shades.

Beauty of Joseon Sunscreen now goes beyond just protection—it’s also about convenience and comfort. This bottle features a nozzle tip and screw-on cap, making it easy to use on the go. With no need for layers of makeup, it simplifies your morning routine.

Beauty of Joseon Brings Skincare to the Streets

A Pop-Up to Celebrate Busy Girls

To celebrate the new launch, Beauty of Joseon hosted a pop-up event in New York City at Leon’s Bagels. From June 12–14, the brand will serve Korean-inspired treats alongside product samples. Visitors can try the Daily Tinted Fluid Sunscreen firsthand and enjoy custom items like salted caramel cream cheese and rice cakes.

This campaign shows how Beauty of Joseon Sunscreen fits perfectly into modern, busy lifestyles while honoring Korean heritage and innovation.

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