Introducing Ronaflux: Metal-Free Metallic Pigments Revolutionizing Makeup Innovation

EMD Electronics, the North American pigments division of Merck KGaA, Darmstadt, Germany, has launched Ronaflux metal-free high-performance metallic cosmetic pigments.

Ronaflux pigments act as a chroma intensifier without diluting color saturation, according to the company. Their bold, striking color effects reportedly cannot be replicated by blending other pigments, which makes them difficult to mimic by competing brands.

In addition to standout, eye-catching looks, Ronaflux’s universally true colors also perform well in everyday makeup and neutral styles. The pigments can be used without restriction in applications such as lip and personal care products, where they remain stable and do not fade over time.

Introducing Ronaflux: Metal-Free Metallic Pigments Revolutionizing Makeup Innovation. These pigments are also reportedly easy to process, requiring no milling or dispersions to develop their vivid colors.

“Our new Ronaflux pigments are completely unlike any other type of pigment in the personal care market,” says Mike Blazejowski, vice president of the Americas. “They are made differently, they behave differently, and they provide dramatic effects that can’t be found anywhere else. They are the biggest innovation in pigment technology in 20 years.”

“One thing that I really appreciate as a formulator, is that the Ronaflux pigments help the creations of striking color effects consistently over different skin tones, making it a universal color for all,” says Qinyun Peng, head of application technology for the Americas. “This translates into saving time and money because the effects are so consistent.”