Laura Mercier Partners with Obsess for Apple Vision Pro Experience

Laura Mercier is now stepping into the world of luxury beauty shopping for Apple Vision Pro users with an innovative new experience. In collaboration with shopping platform Obsess, known for its expertise in visionOS development, the experience allows Apple Vision Pro users to shop and explore products by category. The platform also includes shoppable videos and interactive unboxing experiences.

Laura Mercier Partners with Obsess for Apple Vision Pro Experience allows users to immerse themselves in a beautifully designed space, choosing between a New York boutique or a Parisian atelier. Here, they can discover the latest products, including the Caviar Stick Eye Shadow Shimmer, Tightline Eyeliner, and Extravagant Mascara.

Neha Singh, founder of Obsess and chief innovation officer for Infinite Reality, commented, “The Laura Mercier app for Apple Vision Pro highlights Infinite Reality’s aim to transform flat 2D digital retail grids into immersive experiences that are engaging, dynamic, and visually stunning. Our expertise in creating highly visual, discovery-driven 3D experiences on our platform enables brands to craft more compelling customer journeys across all devices, including mobile, desktop, and headsets. This interactive 3D unboxing feature highlights how brands can transform traditional e-commerce touchpoints into interactive, personalized experiences that drive both emotional connection and business results.”

Laura Mercier Partners with Obsess for Apple Vision Pro Experience is available for free on the App Store for Apple Vision Pro users, offering a cutting-edge shopping experience.