L’Oréal, the leader in the beauty industry, has teamed up with IBM to create a groundbreaking AI model focused on sustainable cosmetics. The partnership combines IBM’s generative artificial intelligence (GenAI) technology with L’Oréal’s vast expertise in beauty science. The goal of this collaboration is to accelerate cosmetic formulation, optimize scale-up production, and deepen the understanding of renewable ingredients to drive both sustainability and efficiency.
L’Oréal and IBM Collaborate to Develop First AI Model for Sustainable Cosmetics, marking a significant milestone in the beauty-tech sector. The new AI foundation model will help L’Oréal extract valuable insights from its formulation and ingredient data, which will ultimately support the use of sustainable raw materials, reduce energy consumption, and minimize material waste during production.
According to Stéphane Ortiz, Head of Innovation Métiers & Product Development at L’Oréal Research & Innovation, “As part of our Digital Transformation Program, this partnership will extend the speed and scale of our innovation and reformulation pipeline, with products always reaching higher standards of inclusivity, sustainability, and personalization.”
The AI model being developed will work by analyzing formulation and component data points, speeding up the creation of new products, enhancing the reformulation of existing cosmetics, and ensuring optimal scalability during production. This marks a new era in AI innovation, where beauty, chemistry, and technology converge. L’Oréal’s ability to bring sustainable products to market faster and more efficiently will be significantly enhanced through this partnership.
L’Oréal and IBM Collaborate to Develop First AI Model for Sustainable Cosmetics, with IBM’s expertise offering deep support in optimizing operations. Alessandro Curioni, IBM Fellow and Vice President for Europe and Africa, emphasized, “At IBM, we believe in the power of purpose-built, customized AI to help transform businesses. Using IBM’s latest AI technology, L’Oréal will be able to derive meaningful insights from their rich formula and product data to create a tailored AI model to help achieve their operational goals and continue creating high-quality and sustainable products.”
This innovative collaboration will help L’Oréal’s Research & Innovation teams improve product performance and consumer satisfaction across all regions and cosmetic categories globally. The initiative is also aimed at enhancing L’Oréal’s formulation discovery process, particularly focusing on renewable ingredients to foster sustainability. The increased understanding of how these ingredients behave in cosmetics will lead to the development of products that are not only more eco-friendly but also more inclusive and personalized for a diverse range of consumers.
Matthieu Cassier, Chief Transformation & Digital Officer at L’Oréal Research & Innovation, remarked, “Building on years of unique Beauty science expertise and of data structuring, this major alliance with IBM is opening a new exciting era for our innovation and development process.”
Through this partnership, IBM’s cutting-edge AI technology will empower L’Oréal to continue pushing the boundaries of creativity and efficiency in cosmetics formulations, with a strong focus on transforming the beauty industry for the better.
