Jaimee Lupton, the founder of Monday Haircare, is launching a brand-new personal care line aimed at Gen Z and Alpha consumers called Daise. This whimsical, daisy-inspired brand embraces Y2K vibes, tapping into the fastest-growing segment of beauty consumers. The line features a fun collection of body care products, including bath bombs, fragrance body mists, foaming body wash, deodorants, exfoliating body scrubs, and lip balms—all formulated to smell as youthful and sweet as its target audience. Monday Haircare Founder Jaimee Lupton Launches New Personal Care Line for Gen Z and Alpha with Daise, which is now available on http://Ulta.com and will be arriving at Target on February 2, 2025.
The Daise collection includes six vibrant scents: Lowkey Daise (rose and sandalwood), Sunny Daise (vanilla and coconut), Peachy Daise (berry and mandarin), Hello Daise (raspberry and mint), Happy Daise (grape and amber), and Oh So Daise (pear and patchouli). The products are crafted with 90% natural ingredients and are affordably priced, ranging from $2.99 to $7.49. Daise* is designed to offer a playful yet high-quality experience, with products that allow wearers to mix and match scents based on their moods.
Monday Haircare Founder Jaimee Lupton Launches New Personal Care Line for Gen Z and Alpha with Daise*, which reflects her deep understanding of the beauty industry and her target market’s preferences. The launch is part of Lupton’s broader strategy under the Zuru Edge beauty umbrella, where she is debuting two brands simultaneously. Alongside Daise, Lupton is also launching Laura Polko Los Angeles, a Millennial-minded hair care line developed in partnership with celebrity hairstylist Laura Polko.
Daise will initially be available at Ulta Beauty, expanding to Target in 2025. The brand’s growth is expected to be rapid, with estimates projecting between $35 million to $40 million in retail sales within the first year. The range includes a total of 28 products, from foaming body wash and deodorants to bath bombs and lip balms, all designed to appeal to the digital-native consumer with both fun and affordable options. Prices for the items in the line range from $3.99 to $7.49.
In addition to creating high-quality products, Lupton emphasizes the importance of accessible pricing and strategic retailer partnerships. “Our packaging and formulations are always luxurious, which we democratize by making them accessible in terms of both price and retail partnerships,” she explains. Lupton’s understanding of the digital landscape plays a significant role in the success of her brands. As a key influencer on TikTok, Lupton has embraced the power of social media marketing to promote her products, a strategy that is integral to both Daise and her other brands.
With the launch of Daise, Jaimee Lupton is once again showing her ability to tap into emerging markets and meet the evolving needs of beauty consumers. Whether through fun fragrances or thoughtful packaging, Daise promises to offer an exciting and accessible line for the next generation of beauty enthusiasts.
