Monday Haircare Founder Launches Line: Daise for Gen Z and Alpha

Jaimee Lupton, the founder of Monday Haircare, has launched a new personal care line called Daise. This whimsical, daisy-inspired brand is designed for Gen Z and Alpha consumers, tapping into the fastest-growing segment of beauty. Monday Haircare Founder Launches Line with Daise, bringing an exciting collection of body care products. The line features bath bombs, fragrance body mists, foaming body wash, deodorants, exfoliating body scrubs, and lip balms.

Daise Collection: A Fun and Affordable Choice for Young Consumers

The Daise collection includes six vibrant scents that are crafted to cater to youthful tastes. These scents are:

• Lowkey Daise (rose and sandalwood)
• Sunny Daise (vanilla and coconut)
• Peachy Daise (berry and mandarin)
• Hello Daise (raspberry and mint)
• Happy Daise (grape and amber)
• Oh So Daise (pear and patchouli)

The products are made with 90% natural ingredients and are priced affordably, ranging from $2.99 to $7.49. This pricing makes Daise accessible while maintaining high quality, allowing consumers to mix and match scents based on their moods.

Monday Haircare Founder Debuts Line: Strategic Launch and Vision Behind Daise

Monday Haircare Founder Launches Line with Daise, showing Jaimee Lupton’s deep understanding of the beauty industry. Lupton aims to offer fun yet high-quality personal care options for Gen Z and Alpha consumers. The line will initially launch at Ulta Beauty, with a wider release at Target on February 2, 2025. The brand’s rapid growth is expected, with retail sales projections between $35 million and $40 million within the first year.

In addition to Daise, Lupton is also debuting Laura Polko Los Angeles, a Millennial-focused hair care line developed with celebrity hairstylist Laura Polko. This dual launch demonstrates Lupton’s expertise in reaching various demographics with tailored beauty solutions.

The Digital Landscape and Strategic Pricing

Lupton’s ability to tap into social media, especially TikTok, plays a key role in the success of her brands. She emphasizes the importance of accessible pricing and strategic partnerships with retailers. Lupton says, “Our packaging and formulations are always luxurious, which we democratize by making them accessible in terms of both price and retail partnerships.”

Monday Haircare Founder Launches Line: Daise’s Future in the Beauty Market

With Daise, Jaimee Lupton continues to lead in the beauty industry by meeting the needs of young, digital-native consumers. Whether through playful fragrances or thoughtful packaging, Daise promises to offer an exciting and accessible line for the next generation of beauty enthusiasts.

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