NYX and Randy’s Donuts Serve a Sweet New Collaboration

NYX Professional Makeup joins forces with iconic Los Angeles bakery Randy’s Donuts for a bold and delicious brand fusion. The new NYX Randy’s Donuts collaboration brings makeup and food together in the most exciting and flavorful way. Fans of NYX and donut lovers alike can now enjoy beauty with a twist of sweetness.

A Taste of Beauty and Flavor

On April 24, Randy’s Donuts will release a limited-edition treat that mirrors NYX’s Buttermelt Glaze Skin Tint SPF 30. This custom donut features the same rich, buttery, and glazed experience that defines the new skin tint. The sensory inspiration goes beyond taste and texture, creating a memorable brand moment.

Join the Fun in Inglewood

Two days later, on April 26 at 9 a.m., the Inglewood Randy’s Donuts location will host an exciting event. The NYX Randy’s Donuts collaboration comes to life through a full-scale consumer activation. Free donuts will go to the first 250 guests, along with a photo booth and product samples.

The Scotts Stir Up Sweet Chaos

To amplify the buzz, NYX teams up with social media comedians, The Scotts, for a hilarious content series. Their viral humor and 30 million combined followers will shine in this exciting NYX Randy’s Donuts collaboration. Expect playful antics and brand storytelling like never before.

A Glazed Finish Worth Celebrating

Andrea Muguerza, NYX’s VP of Marketing, explains how this partnership reflects the fun, authentic spirit of NYX. The glazed, dewy finish of the Buttermelt Glaze Skin Tint connects beautifully with Randy’s Donuts.

More Than Just a Donut

This campaign continues NYX’s streak of standout marketing moments. From music albums to Hollywood film tie-ins, the brand constantly pushes creative boundaries. The $16 Buttermelt Glaze Skin Tint SPF 30 offers long-lasting wear, skincare benefits, and is available at major retailers and online.

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