O Boticário names Gabriel Medina as ambassador for new men’s fragrance

O Boticário Names Gabriel Medina as Ambassador for New Men’s Fragrance

O Boticário Names Gabriel Medina Ambassador for its upcoming men’s fragrance, Clash. Set to launch in March 2025, this exciting new fragrance embodies strength, resilience, and the power of overcoming challenges.

Clash: A Fragrance Built on Strength

O Boticário names Gabriel Medina as ambassador for new men’s fragrance, representing the brand’s commitment to redefining masculinity. Clash challenges traditional views of success and encourages men to face pressure with courage and determination. Moreover, the fragrance is designed for men who tackle obstacles head-on, emerging stronger from life’s toughest moments. This fragrance celebrates those who are unafraid to push themselves toward becoming their best selves.

Gabriel Medina: A Natural Choice

Gabriel Medina, a world-renowned surfer, perfectly symbolizes strength and resilience. His journey to success exemplifies the essence of the Clash fragrance. According to Carol Carrasco, Branding and Communications Director at Grupo Boticário, Medina’s story resonates deeply with the brand’s vision. “Gabriel’s journey is a powerful example of resilience, inspiring men to confront challenges with confidence,” Carrasco explains. Therefore, choosing Medina as the face of Clash was a natural decision for the brand.

Launch Expectations and Excitement

Expectations are high for the launch of Clash in March 2025. In fact, the fragrance promises to redefine freshness with a modern and powerful scent. O Boticário’s partnership with Gabriel Medina further emphasizes the brand’s innovative direction, highlighting the boldness and strength of the fragrance. As a result, the collaboration is set to redefine the men’s fragrance market.

Experience the Strength of Clash

Get ready for the release of Clash by O Boticário. Shop now to be among the first to experience this bold, new fragrance and embrace its empowering message. Read our related post about men’s fragrance here