Pantone Selects Mocha Mousse as 2025 Color of the Year

Pantone, the global color authority, has introduced Pantone 17-1230 Mocha Mousse as the 2025 Pantone Color of the Year. Described as an “evocative soft brown that transports our senses into the pleasure and deliciousness it inspires,” this rich, warming hue is inspired by the comforting qualities of cacao, chocolate, and coffee. Pantone Selects Mocha Mousse as 2025 Color of the Year embodies the desire for comfort, offering a sense of indulgence and warmth.

“Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Sophisticated and lush, yet unpretentious, this shade extends our perceptions of brown from being humble and grounded to something aspirational and luxe. Infused with subtle elegance and earthy refinement, Pantone 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, Mocha Mousse envelops us with its sensorial warmth.”

Courtesy of Happi

Pantone Selects Mocha Mousse as 2025 Color of the Year signals a shift toward harmony and balance, aligning with the broader cultural themes of connection, unity, and well-being. Laurie Pressman, Vice President of the Pantone Color Institute, added, “The everlasting search for harmony filters through every aspect of our lives, including relationships, work, social connections, and the natural environment. This shade speaks to our yearning for comfort and the indulgence of simple pleasures we can share with others.”

The versatility of Pantone 17-1230 Mocha Mousse is especially evident in the beauty industry, where it complements various skin tones and can be used across a range of products. Whether in matte or sheen finishes, this shade works seamlessly as a base layer for metallic gloss and adds an elegant depth to any design.

Pantone Selects Mocha Mousse as 2025 Color of the Year also makes its mark in packaging and multimedia design. With its tactile, welcoming nature, the color invites consumers to engage and explore, making it an ideal choice for products in food and beverage, cosmetics, and wellness categories.

Pantone has also announced collaborations with Ipsy and Pura, marking another exciting year for the global color brand. As part of the 26th anniversary celebration of the Pantone Color of the Year, Pantone will host international events in cities like New York, London, Shanghai, and Mumbai. The festivities will kick off with a light show at the London Eye, where the London skyline will be bathed in Pantone 17-1230 Mocha Mousse on December 5 at 6pm GMT, marking the official launch of the 2025 Color of the Year.