The Redmond family has built a remarkable legacy in the haircare industry, creating iconic brands like Aussie Hair Care and Renpure. Now, father-and-son duo Tom and Mike Redmond are taking their expertise to the next level with V&Co. Beauty, a new venture that centers around the use of peptides to promote healthier, stronger hair. While peptides have long been a staple ingredient in multi-functional skincare products, Peptides Are Revolutionizing Haircare, While Tom and Mike Redmond Bring V&Co Beauty to Store Shelves by introducing this powerful skincare ingredient to haircare routines.
V&Co. Beauty’s innovative line of products blends peptides with amino acids, proteins, and vitamins to create shampoo and conditioner duos tailored to different hair types. These formulations penetrate deep within hair follicles to hydrate, increase volume, enhance shine, strengthen hair, and protect it from environmental stressors. The brand offers specific products for curly, straight, and wavy hair, as well as a thickening formula for those seeking fuller strands. V&Co. Beauty is poised to redefine haircare with its simple yet highly effective approach.
Earlier this year, V&Co. Beauty tapped certified trichologist and hairstylist Sophia Emmanuel as its brand ambassador. Emmanuel brings her expertise to the Mane Advocates salon in New York City and offers professional insight into the brand’s powerful benefits for hair health.
Peptides Are Revolutionizing Haircare, While Tom and Mike Redmond Bring V&Co Beauty to Store Shelves in a saturated haircare market, where differentiation is key. Despite the competition, the Redmonds believe V&Co. Beauty stands out due to its affordable price point, high-quality ingredients, and unique formulation. The brand is the first to bring peptide-infused products to the mass market, offering customers a simple, high-performing solution for their haircare needs.
Tom and Mike Redmond are proud of their approach to product design and brand identity. The bottles feature sleek, vibrant packaging that is not only aesthetically pleasing but also functional, with an easy-to-hold design. When lined up, the bottles create a distinctive “V” shape, tying back to the brand name and reinforcing the overall simplicity and recognition factor of the brand.
In response to the question of why the shampoo-conditioner duos are specifically formulated for different hair types, the Redmonds explain that they wanted to make it easier for consumers to select the right products for their hair. The bottles are clearly labeled and color-coded according to hair type, whether it’s thin (for thickening), wavy, straight, or curly. This straightforward approach cuts through the confusion often found in the haircare aisle and helps guide customers toward the perfect match for their individual needs.
Customers have praised the V&Co. Beauty products for transforming the quality of their hair, with many reporting that their hair feels softer, silkier, and healthier after use. The formulas also help enhance each hair type’s natural texture, ensuring a personalized experience with every wash. Feedback has been overwhelmingly positive, with loyal customers noticing a significant improvement in the health and appearance of their hair.
Aside from hair health, the products also emphasize scalp wellness, using the same high-performance ingredients found in skincare products. The Redmonds emphasize that healthy hair begins with a healthy scalp, which is why V&Co. Beauty’s proprietary peptide blend is designed to nurture and support the scalp. This plant-based peptide system combines peptides, amino acids, proteins, and vitamins to provide shine, strength, hydration, and protection for all hair types. Additionally, all products are color-safe and free from sulfates, parabens, phthalates, gluten, and dyes.
Sustainability is another core value for the Redmonds. Since the founding of their first brand, Aussie, sustainability has not always been a focus, but today, nearly every brand in the industry is taking steps toward greener practices. V&Co. Beauty’s bottles are made from 65% recyclable materials, and the Redmonds are committed to ensuring that their brand continues to evolve with sustainability in mind, preserving the environment for future generations.
Looking forward to 2025, V&Co. Beauty is set to expand its retail presence, continuing successful partnerships with major retailers like Walmart, Target, and Amazon. Excitingly, the brand will also be rolling out select SKUs at CVS and Kroger in the coming months. With their continued commitment to delivering high-quality products and expanding their reach, Tom and Mike Redmond are confident that V&Co. Beauty will continue to make waves in the haircare and beauty industries.
