With the looming deadline for a potential TikTok ban in the United States, beauty brands are scrambling to adjust their strategies. The U.S. Supreme Court recently upheld a bipartisan law aimed at banning TikTok nationwide if the app continues to be controlled by its Chinese parent company, ByteDance Ltd. This shift has left brands heavily reliant on TikTok’s beauty influencer content and social commerce features in a state of uncertainty.
Personal Care Brands Join Orme as TikTok Ban Deadline Approaches, seeking alternatives to maintain their social commerce presence. Enter Orme, a U.S.-based social commerce platform designed to empower beauty brands in this rapidly evolving environment. Since its launch in January 2024, Orme has become a leading player in the world of short-form video apps, positioning itself as a solid alternative for beauty brands who need to adapt quickly. Brands such as Bime Beauty, Ideo, Masami, and Shayde Beauty have already joined the platform, attracted by Orme’s user-first approach and ability to generate higher ROI for both brands and influencers while ensuring data privacy.
Personal Care Brands Join Orme as TikTok Ban Deadline Approaches, as beauty companies seek platforms that align with their sales and marketing strategies. Orme is positioned to bridge the gap between brands and influencers while addressing critical pain points faced by companies reliant on traditional social media channels.
Orme is more than just a platform for social shopping; it’s a solution designed to meet the unique needs of the beauty industry. With social commerce expected to grow significantly over the next few years, Orme offers a streamlined approach that simplifies influencer partnerships and payment structures. The platform ensures influencers are clearly informed about their earnings, eliminating uncertainty and fostering trust in the ecosystem.
By allowing brands to receive revenue faster through split payments at checkout, Orme enhances cash flow and operational efficiency. Moreover, the platform places a strong emphasis on data protection, acting as a responsible steward of user privacy—an increasingly critical issue for both consumers and brands.
Orme’s easy-to-use interface allows influencers and everyday users to share and amplify existing content—like Instagram Reels—on the platform, bypassing the need to create entirely new material. This reduces barriers to entry and helps more individuals monetize their online presence. With this, Orme eliminates the “pay-to-play” structure that’s prevalent on traditional social media platforms, allowing brands to only pay when they make a sale.
“Social selling is a vital marketing strategy for beauty brands, which must now explore new ways to diversify in preparation for sudden shifts in the social commerce landscape,” said Faisal Ahmed, Orme CEO. “These brands need a platform that delivers results without the complexities and challenges tied to legacy social media apps. Orme’s user-first approach empowers everyone in the ecosystem—from influencers and brands to everyday users—while upholding the highest standards for data privacy and content quality.”
Orme’s innovative pay-for-performance model offers brands a tangible way to invest in social commerce, ensuring they receive measurable returns on their marketing efforts. This structure helps brands achieve their objectives without the typical financial risks and uncertainties tied to advertising on traditional social platforms.
Personal Care Brands Join Orme as TikTok Ban Deadline Approaches underscores the importance of diversifying social commerce strategies. With Orme’s platform, beauty brands are embracing a new era of social shopping that prioritizes user-generated content, performance-based compensation, and a seamless, enjoyable shopping experience.
As Robert W. D’Loren, Chairman of Orme and CEO of Xcel Brands, put it, “Orme is reimagining how consumers interact with beauty brands and products, creating a seamless and engaging shopping experience that provides a nearly infinite return for brands and gives all shoppers an opportunity to participate in the retail commerce flywheel.” By focusing on inclusivity and community-building, Orme is setting a new standard for the beauty industry in the age of social commerce.
