Poise is launching a powerful new initiative to raise awareness about bladder leaks, a common issue many women face, especially during significant life changes such as perimenopause, menopause, and after childbirth. The brand is committed to breaking the stigma surrounding this topic and empowering women to embrace these transitions with confidence.
Poise Taps Katherine Heigl for ‘Giggle Dribble’ Campaign to help normalize conversations around bladder leaks. The actress is bringing her voice and platform to this important cause, as she helps raise awareness about the pelvic health challenges many women experience. The campaign specifically aims to shed light on how bladder leaks can affect women during various life stages, from pregnancy to menopause.
“I am grateful that Katherine had the courage to speak up to help the millions of women who experience the ‘coughing fit panty blitz’ or the giggle dribble as she cleverly calls it,” said Katie Moran, president of adult and feminine care at Kimberly-Clark. “It’s time that women don’t feel any shame about something that is a normal part of being a woman—and with the right information women can feel empowered instead of ashamed.”
Poise Taps Katherine Heigl for ‘Giggle Dribble’ Campaign to encourage women everywhere to be open about their experiences and not let the stigma hold them back. Heigl herself expressed her passion for addressing the issue, emphasizing that it is essential for women to feel supported, not isolated, by something so many go through.
“I’m not someone who shies away from speaking out, and I’m not about to start now! 50% of women experience what I like to call the giggle dribble, or the sneeze leak, or the coughing fit panty blitz! I only recently learned that most of the women familiar with postpartum or perimenopause bladder leaks don’t talk about it, even to their friends or family or doctors,” Heigl shared. “Well, I thought this was an excellent opportunity to get outspoken once again. I don’t want a single woman out there to feel alone in her experience or to feel shame or embarrassment. I refuse to let a little giggle dribble stop me from enjoying everything it means to be a woman and a mother. That’s why I am thrilled to partner with Poise and make sure all you ladies out there who have to cross your legs when you sneeze know that a product has been created to support us!”
This initiative, which will be featured across various media platforms including TV, social media, and digital outlets, aims to educate and empower women by providing a solution that supports their active lifestyles without the fear or embarrassment of bladder leaks. With Heigl’s collaboration, Poise is setting out to transform how women perceive and manage this common but often under-discussed issue.
