The Ordinary Launches GF Solution: A Revolutionary Skincare Innovation

The Ordinary Launches GF Solution, a breakthrough product that promises to transform skincare with its scientifically backed ingredients. This new launch, introduced on January 7, 2025, marks a significant milestone for the brand, known for its affordable yet effective skincare solutions. The GF 15% Solution, featuring powerful growth factors, is designed to target common signs of aging.

Introducing the GF 15% Solution: Backed by Science

The Ordinary Launches GF Solution with an impressive formula featuring a 15% concentration of three mimetic growth factors—EGF, IGF-1, and TGFβ-2. These growth factors are known to support skin rejuvenation by promoting natural collagen and elastin production. The solution is specifically designed to target fine lines, wrinkles, loss of elasticity, and uneven texture. The goal is to revitalize the skin and improve overall skin density.

The launch of The Ordinary GF 15% Solution aligns with DECIEM’s commitment to bringing high-quality skincare to everyone. With this serum, the brand showcases how powerful ingredients can be offered at an accessible price point. Furthermore, DECIEM’s approach goes beyond just skincare products; they are committed to educating consumers with science-based knowledge.

The Ordinary’s New Educational Platform

In addition to the GF 15% Solution, The Ordinary launched a new platform, TheTruthShouldBeOrdinary.com, to combat widespread misinformation in the beauty industry. This initiative aims to make scientific skincare knowledge more accessible and transparent. The website educates consumers on the benefits of growth factors and the myths surrounding their cost and effectiveness. The Ordinary Launches GF Solution with a clear message: skincare innovation doesn’t have to come with a hefty price tag.

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Creating Buzz with a Bold Campaign

The launch campaign for the GF 15% Solution has been nothing short of creative. DECIEM employed a highly engaging strategy, including livestreams on Instagram and TikTok, which sparked curiosity among followers. These livestreams featured a “glitchy” manifesto-like script, creating the illusion of a hacked feed. The goal was to engage the community in a disruptive and unconventional way while directing them to explore the new educational website.

Empowering Consumers with Knowledge

Rita Silva, Senior Manager of Global Scientific Communications, emphasized the importance of transparency and education in their campaign. “We wanted to empower our community with knowledge,” she explained. The Ordinary continues to break barriers, making skincare not only accessible but also informative for everyone.

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