The Ordinary Revives Foundation: The Return of a Fan Favourite

The Return of The Ordinary Serum Foundation

The Ordinary, the renowned Deciem-owned skincare brand, has decided to bring back its popular Serum Foundation. After discontinuing its entire makeup line just two years ago, The Ordinary Revives Foundation due to overwhelming consumer demand. The Serum Foundation, a fan favourite, will be available in 36 shades for a limited time.

The Ordinary Revives Discontinued Serum Foundation in Response to Demand

Starting February 21, customers can purchase The Ordinary Serum Foundation directly from the brand’s website. The product will be sold at £6.40, and it will be available in four free-standing stores starting March 2025. The return of this product is a response to the constant requests from customers who have expressed their love for the foundation.

“The Ordinary foundations were discontinued in 2022, however, due to the community’s consistent requests, The Ordinary listened,” said Deciem. “These moments of giving back are fundamental to our brand.”

Consumer Influence on The Ordinary’s Decision

The Ordinary Revives Foundation as a direct result of consumer feedback. The brand initially discontinued its makeup products to streamline its portfolio due to low demand. However, the community’s strong response led to this limited return.

The beauty industry has witnessed similar moves from brands like Glossier, Urban Decay, and Lancôme, who also revived fan-favourite products. This growing trend shows the power of consumer influence in shaping brand decisions.

Get Yours Before It’s Gone

Don’t miss the chance to get your hands on The Ordinary’s Serum Foundation. Act quickly as the product will only be available for a limited time. Visit The Ordinary’s website and stay tuned for its release in-store! Also read our related post about other The Ordinary Products here