Unilever Set to Acquire Wild in a £230 Million Deal, According to Reports

Unilever Acquires Wild for £230 Million, strengthening its position in the personal care market. This acquisition enhances Unilever’s expanding beauty portfolio with a focus on sustainable products.

Unilever Acquires Wild for £230 Million to Boost Personal Care Portfolio

Unilever is set to acquire Wild, a refillable personal care brand, for £230 million. This acquisition will add to Unilever’s well-established beauty brands like Dove, Lynx, and Axe. Wild’s commitment to sustainability with refillable and compostable packaging fits perfectly within Unilever’s sustainability goals.

Wild: A Sustainable Personal Care Brand

Founded in 2020 by Charlie Bowes-Lyon and Freddy Ward, Wild offers a range of sustainable personal care products. These include deodorants, lip balms, body washes, and handwashes—all with biodegradable and refillable packaging. Wild’s dedication to eco-friendly products has made it a standout in the personal care industry.

Unilever Acquires Wild for £230 Million to Expand Sustainable Beauty Offerings

According to reports, Unilever is on the verge of acquiring Wild in a deal worth £230 million. This acquisition would further enhance Unilever’s portfolio with an emphasis on refillable and sustainable products. Unilever’s spokesperson has declined to comment on the deal, and Wild’s representatives have also remained silent.

Unilever Acquires Wild for £230 Million Recent Strategy

The acquisition of Wild follows Unilever’s recent purchase of K18, a hair care brand. With its growing list of sustainable brands, Unilever is reinforcing its commitment to both beauty and eco-conscious innovation.

The acquisition marking a significant step in the consumer goods giant’s ongoing investment in sustainable personal care. Stay updated with more news on this acquisition and other industry developments on our website!

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