Fashion and accessories brand Claire’s has officially entered the beauty industry with its exclusive collection, C by Claire’s. This new line of fragrances and body care products is specially designed to resonate with Gen Z and Gen Alpha, offering a vibrant and bold approach to beauty that aligns with their expressive and unique style.
Each product in the C by Claire’s collection is presented in eye-catching packaging that captures the youthful and daring spirit of the brand. The collection reflects Claire’s commitment to innovation, ensuring that the products not only appeal to their target demographic but also offer a fun, accessible way to engage with beauty.
Meghan Hurley, VP of Marketing at Claire’s, shared, “At Claire’s, we continually seek innovative ways to engage with our consumers and provide the products, categories, and experiences that excite them. We know beauty is a space that our Gen Z and Gen Alpha consumers are passionate about, and we’re thrilled to give them another avenue to express themselves through this new collection.”
The new beauty line builds upon the success of Claire’s existing body care range. A standout product in the collection is the signature fragrance, “Be The Most”, which embodies the brand’s ethos of self-expression. The fragrance is designed for everyday wear and special occasions, blending pistachio, vanilla musk, sandalwood, and Italian citrus notes into a unique and memorable scent.
In addition to “Be The Most”, the C by Claire’s collection includes foaming moisturizers, bath and body scrubs, hair and body mists, and more, meeting the increasing demand for beauty products among younger consumers. The collection features several original scents, including Cherry Bliss, Cloudberry Fizz, Watermelon Kiss, and Salted Caramel, with many of these fragrances tapping into the growing trend of gourmand scents.
By introducing C by Claire’s, the brand offers high-quality, accessible beauty products that speak directly to the desires and preferences of Gen Z and Gen Alpha, expanding their presence in the beauty market.
