Mane Lifestyle Brand Launch Embraces Nostalgia, Youth, and Heat-Ready Haircare

Celebrity stylist Jen Atkin is expanding her empire once again with the exciting Mane Lifestyle Brand Launch this summer.
Known for founding both Mane and Ouai, Atkin now introduces new products that go beyond hot tools into body and styling care.

Mane Expands with Youth-Inspired Styling Products and Fragrance Mists

Set to hit Sephora shelves on July 30, the Mane Lifestyle Brand Launch includes vibrant products designed for Gen Z and Gen Alpha.
With prices ranging from $26 to $32, these playful additions combine fun scents, practical hair protection, and joyful aesthetics effectively.

The new items include the Pinky Promise and Sea Sweet hair and body mists, plus the Cotton Candy Dry Texturizer styling spray.
Additionally, the collection features Shiny Dancer Nourishing Hair Oil and the Temp Check Heat Protector for advanced heat styling safety.

Jen Atkin explained that while Ouai catered to Millennial minimalism, Mane celebrates the nostalgia and creativity of younger generations.
Rachel Jonas Gilman, Mane’s CEO, added that the brand relies heavily on social listening to guide product development and messaging strategy.

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Designing for Different Generations While Keeping It Real

The Mane Lifestyle Brand Launch channels Millennial memories, Gen Z’s digital-first vibe, and Gen Alpha’s aspirational aesthetic beautifully.
Fragrance layering played a key role in developing the body mists, offering multidimensional scent profiles that appeal across age groups.

Pinky Promise contains floral and fruity notes like grapefruit, raspberry, peony, and vanilla, while Sea Sweet blends kiwi, musk, and melon.
These fragrance-forward mists double as body sprays and hair perfumes, making them versatile must-haves for warm-weather styling routines.

Beyond function, design plays a vital role too. Mane’s new logo—a playful cloud mascot—was drawn by Atkin’s 13-year-old goddaughter.
This sweet detail reflects the brand’s goal of staying youthful, relatable, and joy-inducing, even in a saturated beauty market today.

Styling That Works Seamlessly with Existing Mane Tools

Mane’s newest formulas complement its existing heat tools, giving users a full experience from prep to style and scent in one step.
The Temp Check Heat Protector works on dry hair and shields up to 450 degrees, perfect for curling, straightening, or waving efficiently.

Meanwhile, Cotton Candy Dry Texturizer adds soft, weightless volume alone or layered after heat styling for instant bounce and hold.
Atkin emphasized how the product line emerged from community requests, especially for heat protectants and layering fragrances together.

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