Olivia Rodrigo has been announced as the latest face of Lancôme’s iconic Drama Matte campaign, which highlights the L’Absolu Rouge Drama Matte lipsticks. This new campaign aligns with the launch of fresh shades and a revamped formula, making it a perfect match for the global superstar’s bold image.
Olivia Rodrigo Stars in Her First Lancôme Drama Matte Campaign, marking her exciting debut as Lancôme’s newest brand ambassador. The campaign showcases the upgraded L’Absolu Rouge Drama Matte lipsticks, which feature a blend of lip care ingredients, including ceramides that help protect lips from dehydration. These new lipsticks offer a creamy-to-powder texture that smoothly glides on, providing a long-lasting matte finish. The revamped formula also incorporates light-diffusing pigments for a softer, more radiant effect.
The launch introduces several new shades of the L’Absolu Rouge Drama Matte, including:
- 205 Nude Frisson
- 206 Ecstatic Caramel
- 208 Exhilarating Brown
- 217 Nude Shot
- 222 Nude Frenergie
- 318 Rose Énergie
- 321 Rosemania
- 338 Espresso Rush
- 399 Haut en Pink
- 430 Plum Addiction
Additionally, the campaign features classic shades with an upgraded formula, such as:
- 82 Rouge Pigalle
- 158 Red is Drama
- 196 French Touch
- 221 Dramatised Nude
- 230 Unleash the Drama
- 251 So Dramatic
- 271 Dramatically Me
- 274 French Tea
- 292 Overdramatic
Lancôme’s new formula for the L’Absolu Rouge Drama Matte lipsticks is available for purchase online and at retailers carrying the brand’s products. This re-release brings a modern twist to a luxury classic, offering beauty lovers a new way to embrace matte lips.
Olivia Rodrigo Stars in Her First Lancôme Drama Matte Campaign as the brand explores the reinvention of classic products for a new generation. The singer’s bold and unique style is perfectly matched with the dramatic and luxurious shades in the campaign. “Starting with a lip product for Olivia’s first campaign was so obvious!” says Marie-Eve Dove, Global Marketing VP at Lancôme. “Matte lipsticks are making a comeback, and L’Absolu Rouge is an iconic product we’re relaunching. By featuring this product, we’re showcasing how it can evolve to meet the preferences of a new generation.”
The lipsticks’ blend of active ingredients, like grand rose extracts, offers a luxury experience that emphasizes hydration and protection, all while delivering rich color with a velvety finish. With these innovations, Lancôme proves that classic beauty can be redefined for today’s modern consumers.
Olivia Rodrigo Stars in Her First Lancôme Drama Matte Campaign, embracing the bold power of matte lips while making her mark in the beauty world. Through the campaign, Lancôme invites people to explore its iconic products and join in on their #MessWithLancôme challenge, where global brand ambassadors and famous creators transform classic items to suit their personal styles.
