Puig has extended its strategic partnership with the iconic beauty brand Charlotte Tilbury Limited, securing a deal that will last until 2030. As part of this renewed agreement, Charlotte Tilbury, the brand’s founder and a renowned make-up artist, will maintain a minority stake in her eponymous company. Puig will progressively take full ownership of Charlotte Tilbury Limited, with the process expected to be completed by the beginning of 2031.
Puig Set to Complete Full Acquisition of Charlotte Tilbury by 2031, following the company’s initial acquisition of a majority stake in Charlotte Tilbury in 2020. Under the terms of the deal, there will be both call and put options, which can be exercised between 2026 and 2031. A call option allows the holder to purchase the asset at a set price, while a put option gives the holder the right to sell the asset at a fixed price before the contract expires. These options are based on multiple key financial metrics of the Charlotte Tilbury business, according to Puig.
Commenting on the extended partnership, Charlotte Tilbury, who serves as President, Chairman, and CEO of Charlotte Tilbury Limited, said, “In 2020, we established a partnership that has been pivotal in shaping our success. I am fully convinced of the value and potential that is still to be created and captured in the upcoming years by Charlotte Tilbury Limited. Continuing this collaboration with my team and Puig feels like a natural progression, driven by the same innovation, vision, and ambition that have defined this iconic brand over the years. This extended partnership is a significant step forward, enabling us to further grow and solidify the brand’s position as a leader in the world of beauty.”
Puig Set to Complete Full Acquisition of Charlotte Tilbury by 2031 as the company looks to expand its control over the brand. Marc Puig, Chairman and CEO of Puig, expressed his excitement about the extended partnership, saying, “It is a privilege to continue our strong collaboration with Charlotte and her team. Charlotte has a unique, pioneering vision, differentiated from other make-up artist brands, and was already redefining the future of make-up and skin care when we first started to work together in 2020. We have achieved so much since then, and it is with great pleasure that we announce the extension of our partnership. Charlotte Tilbury is an outstanding brand, and I look forward to continuing our work together to make it grow even further.”
